{"title":"Ectoin","description":null,"products":[{"product_id":"balancing-clarifying-serum-the-ordinary-usa","title":"Balancing \u0026 Clarifying Serum","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary Balancing \u0026amp; Clarifying Serum do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Balancing \u0026amp; Clarifying Serum is a multi-dimensional, high-performance aqueous treatment engineered to address the complex requirements of congested, blemish-prone, and oily skin profiles. Unlike traditional \"clarifying\" products that often rely on harsh, stripping alcohols or high-concentration acids that can compromise the skin's moisture barrier, this multi-active solution utilizes seven distinct, cutting-edge technologies to provide a total-action approach to skin clarity. It functions as a comprehensive system that simultaneously minimizes excessive surface shine, reduces the appearance of enlarged and visible pores, and smooths out intricate textural irregularities. By integrating advanced molecules such as Sarcosine, L-Carnitine, and the patented 3D-branched Polylysine, the serum provides immediate and long-term shine control while maintaining all-day hydration. Furthermore, the inclusion of N-Acetylglucosamine (NAG) offers a non-acidic route to gentle exfoliation, effectively clearing surface congestion without the \"sting\" associated with direct chemical peels. Beyond clarification, the formula is fortified with Ectoin and Lactococcus Ferment Lysate to reinforce the skin's natural protective barrier, ensuring that the complexion remains resilient, hydrated, and radiant. This serum represents the pinnacle of balanced clinical skincare, delivering professional-grade results for those seeking a \"glass skin\" finish without the risk of irritation or dehydration. Available for fast US delivery at theordinaryusa.co.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary Balancing \u0026amp; Clarifying Serum is a US Skincare Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the diverse and demanding environments of the United States, the skin is constantly subjected to a unique array of stressors that vary significantly by region. For American consumers living in high-humidity climates such as the Gulf Coast, Florida, or the humid summers of the Northeast, excess oil production and \"midday shine\" are persistent aesthetic challenges that can lead to makeup instability and clogged pores. Conversely, in the major US metropolitan hubs like New York City, Los Angeles, and Chicago, urban pollution and environmental particulate matter contribute to \"City Skin\"—characterized by chronic congestion and a lackluster, dull appearance. The Ordinary Balancing \u0026amp; Clarifying Serum is essential for the US market because it offers a \"smart\" defense against these regional factors. Its non-stripping, water-based format is specifically suited for the fast-paced American lifestyle, providing 24-hour hydration that prevents the \"rebound\" oil production common in traditional acne-focused routines. It meets the sophisticated demand of the US \"Skin-Intellectual\" community, which values multi-functional treatments that respect the skin's biological barrier while delivering targeted clinical results. Whether you are navigating the smog of a California freeway or the recycled air of an office in Houston, this serum provides a stable, resilient foundation for clear and balanced skin across all 50 states.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary Balancing \u0026amp; Clarifying Serum\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Clinical Shine Control:\u003c\/strong\u003e Specifically targets and regulates the appearance of excess surface sebum for a lasting, matte-looking finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignificant Pore Refinement:\u003c\/strong\u003e Clinically designed to minimize the visibility of enlarged pores, promoting a smoother, more uniform skin grain.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Acidic Congestion Clearance:\u003c\/strong\u003e Utilizes N-Acetylglucosamine (NAG) to dissolve surface debris and clear congestion without the irritation of direct acids.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll-Day Weightless Hydration:\u003c\/strong\u003e Provides continuous moisture to the skin layers, preventing the dehydration that often leads to over-active oil glands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmediate Barrier Fortification:\u003c\/strong\u003e Strengthens the skin’s natural lipid barrier from the first application, protecting against environmental irritants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooths Textural Irregularities:\u003c\/strong\u003e Refines \"bumpy\" or rough skin surfaces, leaving the complexion feeling silkier and more polished.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Active Technology Stack:\u003c\/strong\u003e Combines seven distinct high-performance technologies to address seven unique skin concerns in one clinical step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances Natural Radiance:\u003c\/strong\u003e Promotes a vibrant, \"lit-from-within\" glow by preventing the sallow dullness typically associated with oily skin types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle for All US Skin Profiles:\u003c\/strong\u003e While optimized for oily skin, its soothing base makes it safe and effective for sensitive and combination types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProbiotic-Derived Support:\u003c\/strong\u003e Features Lactococcus Ferment Lysate to support the skin's natural renewal cycle and maintain microbial balance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-Absorbing Aqueous Texture:\u003c\/strong\u003e A lightweight serum that sinks in instantly with zero sticky residue, perfect for layering under makeup or SPF.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean \u0026amp; Ethical Formulation:\u003c\/strong\u003e A 100% vegan and cruelty-free product that meets the highest US standards for clinical transparency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eSarcosine \u0026amp; L-Carnitine\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the biology of oily skin, excessive sebum production is often driven by enzymatic pathways. \u003cstrong\u003eSarcosine\u003c\/strong\u003e is a naturally occurring amino acid derivative that has been clinically shown to inhibit the 5-alpha-reductase enzyme, which is a key regulator of oil gland activity. By modulating this pathway, it provides a \"top-down\" approach to shine control. \u003cstrong\u003eL-Carnitine\u003c\/strong\u003e works synergistically as a beta-hydroxy acid alternative that assists in the transport of fatty acids, further refining the look of surface oiliness without stripping the skin's essential moisture. Together, they ensure the US consumer's T-zone remains matte and balanced throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003ePolylysine\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe science of \u003cstrong\u003ePolylysine\u003c\/strong\u003e in this formula involves a patented, 3D-branched molecule composed of 48 naturally-derived lysine amino acids. In clinical settings, this massive peptide-like structure functions as a high-performance \"biopolymer\" that has a unique affinity for the skin surface. It creates a breathable, non-occlusive network that effectively traps excess lipids while reinforcing the structural appearance of the epidermis. This molecule is particularly essential for the \"Multi-Active\" claim, as it provides a multi-pronged attack on oil and texture simultaneously.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eAdenosine\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eAdenosine\u003c\/strong\u003e is a high-performance purine nucleoside that naturally occurs throughout the human body as a signaling molecule. In the science of topical dermatology, Adenosine is recognized for its ability to interact with specific cell receptors to promote the synthesis of proteins like collagen and elastin. By supporting the skin's structural integrity, it effectively \"firms\" the appearance of the pore walls, making them look smaller and more refined. It is a critical anti-aging and smoothing agent that addresses the loss of elasticity that often makes pores appear more prominent with age.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eN-Acetylglucosamine (NAG)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eN-Acetylglucosamine (NAG)\u003c\/strong\u003e is an amino sugar and a precursor to Hyaluronic Acid. The science of NAG is unique because it provides exfoliation benefits similar to Alpha Hydroxy Acids (AHAs) but through a non-acidic mechanism. It works by inhibiting the \"glue-like\" proteins that cause dead skin cells to stick together, thereby clearing surface congestion and smoothing out the skin grain without disrupting the skin's neutral pH. This makes it a perfect clinical active for US consumers who want the results of a peel but have a compromised or sensitive barrier.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eEctoin\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eEctoin\u003c\/strong\u003e is a powerful, naturally occurring extremolyte—a molecule produced by microorganisms that survive in extreme environments like salt lakes or deserts. The science of Ectoin is centered on its \"hydro-complex\" ability, where it surrounds itself and neighboring proteins with a protective water shell. This shell shields the skin's cell membranes from environmental stress, pollution, and dehydration. It is one of the most effective barrier-protection molecules in clinical skincare, ensuring the skin remains calm and hydrated even while the clarifying actives are working.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eLactococcus Ferment Lysate\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThis \u003cstrong\u003eLactococcus Ferment Lysate\u003c\/strong\u003e is a probiotic-derived technology that works on the \"renewal\" science of the skin. It stimulates the production of essential proteins and enzymes that improve the quality and speed of epidermal growth. By supporting a healthy skin microbiome and encouraging the shedding of dead cells, it reinforces the skin's natural protective barrier and promotes a clearer, more vibrant complexion from the inside out.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003eBalancing \u0026amp; Clarifying Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat\u003c\/td\u003e\n\u003ctd\u003eWater-Based Aqueous Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Actives\u003c\/td\u003e\n\u003ctd\u003eSarcosine, Polylysine, Adenosine, NAG, Ectoin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003epH Level\u003c\/td\u003e\n\u003ctd\u003eApproximately 5.00 – 6.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargets\u003c\/td\u003e\n\u003ctd\u003eCongestion, Visible Pores, Excessive Shine, Texture\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuited To\u003c\/td\u003e\n\u003ctd\u003eAll Skin Types (Ideal for Oily\/Combination)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume\u003c\/td\u003e\n\u003ctd\u003e30mL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinaryusa.co\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary Balancing \u0026amp; Clarifying Serum\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo maximize the balancing and pore-refining results of this multi-active formula, follow these professional application protocols:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanse:\u003c\/strong\u003e Start with a clean, towel-dried face. We recommend the Squalane Cleanser for a lipid-preserving start.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Dispense 2-3 drops into the palms of your hands or directly onto the face. A small amount covers the entire face and neck.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Smooth the serum evenly over the skin, focusing specifically on the T-zone (forehead, nose, and chin) where oiliness and congestion are most prominent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use twice daily, in both your \u003cstrong\u003emorning (AM)\u003c\/strong\u003e and \u003cstrong\u003eevening (PM)\u003c\/strong\u003e routines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSequence:\u003c\/strong\u003e Being a water-based serum, it should be applied after cleansing and before heavier serums, oils, or moisturizers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayering:\u003c\/strong\u003e This formula is designed to be highly compatible. Follow with your favorite moisturizer to lock in the actives and provide a final barrier seal.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Patch testing is highly recommended before first use. Apply only to unbroken skin as directed.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Balancing \u0026amp; Clarifying Serum is designed for those seeking clear, balanced, and radiant skin:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOily \u0026amp; Combination Skin Profiles:\u003c\/strong\u003e Individuals who struggle with \"midday shine\" and want a lasting, matte complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCongested Skin Types:\u003c\/strong\u003e Those prone to small bumps, texture irregularities, and visible \"clogging\" from urban environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnlarged Pore Concerns:\u003c\/strong\u003e Anyone looking to refine their skin grain and minimize the visual appearance of their pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlemish-Prone Sensitive Profiles:\u003c\/strong\u003e US consumers who want to keep their skin clear without the use of harsh, drying acids.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLackluster \u0026amp; Dull Skin:\u003c\/strong\u003e Those seeking to restore natural skin brightness while managing oil.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Skincare Users:\u003c\/strong\u003e People who want a single, high-performance \"multi-active\" that replaces several targeted serums.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does The Ordinary Balancing \u0026amp; Clarifying Serum do?\u003c\/summary\u003e\n\u003cp\u003eIt multi-tasks to reduce surface shine, refine the appearance of pores, smooth skin texture, and support the skin barrier using seven distinct technologies for a clear, balanced complexion.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use this instead of Niacinamide 10% + Zinc 1%?\u003c\/summary\u003e\n\u003cp\u003eYes. While Niacinamide is excellent for oil control, this serum is a more comprehensive \"multi-active\" formula that addresses hydration, texture, and radiance alongside sebum regulation.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill this serum make my skin \"purge\"?\u003c\/summary\u003e\n\u003cp\u003eBecause it utilizes N-Acetylglucosamine (NAG) for gentle, non-acidic exfoliation, the risk of significant purging is much lower than with AHAs or BHAs. Some users may experience a minor adjustment period, but it is typically very gentle.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use this with Retinol?\u003c\/summary\u003e\n\u003cp\u003eAbsolutely. This serum is highly compatible and does not contain direct acids, making it safe to use in the same routine as Retinoids to help balance oil while the Retinol addresses aging.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it feel sticky or tacky on the skin?\u003c\/summary\u003e\n\u003cp\u003eNo. The water-based aqueous format is designed to be ultra-lightweight. It sinks in quickly, leaving the skin feeling hydrated and smooth with a matte finish.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it with Vitamin C?\u003c\/summary\u003e\n\u003cp\u003eYes. There are no known chemical conflicts with Vitamin C derivatives. If using pure L-Ascorbic Acid, we always recommend a patch test, but because the pH is between 5.0-6.0, it is generally very stable.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for everyday use?\u003c\/summary\u003e\n\u003cp\u003eYes, it is specifically formulated for twice-daily (AM\/PM) use to provide 24-hour hydration and shine balance for the US market.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will it take to see a reduction in my pores?\u003c\/summary\u003e\n\u003cp\u003eMost users report a visible improvement in skin texture and shine immediately. For significant refinement of enlarged pores, consistent use over 4-8 weeks is typically required.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for use during pregnancy?\u003c\/summary\u003e\n\u003cp\u003eYes, the ingredients in the Balancing \u0026amp; Clarifying Serum are generally considered safe for use during pregnancy. However, we always suggest consulting your US physician with the full ingredient list.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I mix this with my moisturizer?\u003c\/summary\u003e\n\u003cp\u003eWhile you can, we recommend applying it directly to the skin first to allow the multi-active technologies to absorb effectively before being buffered by a cream.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy does it contain Probiotics?\u003c\/summary\u003e\n\u003cp\u003eThe Lactococcus Ferment Lysate supports the skin's microbiome and natural renewal process, ensuring your barrier remains strong and healthy while the clarifying actives work.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it help with blackheads?\u003c\/summary\u003e\n\u003cp\u003eYes. By targeting sebum activity with Sarcosine and clearing surface debris with NAG, it helps prevent the formation of blackheads and keeps pores clear.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow many drops should I use?\u003c\/summary\u003e\n\u003cp\u003eA few drops (2-3) are usually sufficient for the entire face. Using more will not speed up the results and may lead to a slightly longer absorption time.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it protect against the sun?\u003c\/summary\u003e\n\u003cp\u003eNo. While it provides barrier support and antioxidant protection with Ectoin, it contains no SPF. Always finish your morning routine with a broad-spectrum US sunscreen.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is Ectoin?\u003c\/summary\u003e\n\u003cp\u003eEctoin is an extremolyte that protects the skin cells from environmental stress and dehydration by forming a protective \"water shell\" around the skin's proteins and membranes.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Skincare Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBuild a high-performance ritual for clarity and balance at theordinaryusa.co with these complementary products:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/squalane-cleanser\"\u003eSqualane Cleanser\u003c\/a\u003e — The perfect gentle, lipid-preserving start to your routine.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/marine-hyaluronics\"\u003eMarine Hyaluronics\u003c\/a\u003e — Layer under the serum for a weightless moisture boost.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/natural-moisturizing-factors-beta-glucan\"\u003eNatural Moisturizing Factors + Beta Glucan\u003c\/a\u003e — The ideal oil-free seal for a matte finish.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/caffeine-solution-5-egcg\"\u003eCaffeine Solution 5% + EGCG\u003c\/a\u003e — Target under-eye puffiness while balancing the face.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/multi-peptide-lash-brow-serum\"\u003eMulti-Peptide Lash and Brow Serum\u003c\/a\u003e — Complete your high-performance clinical beauty regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinaryusa.co?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n\u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n\u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n\u003cli\u003e🔒 \u003cstrong\u003eSecure checkout\u003c\/strong\u003e — SSL encrypted\u003c\/li\u003e\n\u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n\u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free\u003c\/strong\u003e products only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"30ml","offer_id":45198095319119,"sku":null,"price":19.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/3355\/2975\/files\/ord-balancing-clarifying-30ml.webp?v=1778411637"},{"product_id":"pha-5-percent-exfoliating-lip-serum-the-ordinary-usa","title":"PHA 5% Exfoliating Lip Serum","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary PHA 5% Exfoliating Lip Serum do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary PHA 5% Exfoliating Lip Serum is a high-performance, water-based clinical treatment meticulously engineered to provide gentle chemical resurfacing and intensive hydration specifically for the delicate skin of the lips. In the science of clinical dermatology, the lips possess a unique physiological structure—they lack the traditional sebaceous glands and protective stratum corneum found on other parts of the face, making them exceptionally prone to chronic dryness and visible flaking. This innovative serum utilizes a 5% concentration of \u003cstrong\u003eGluconolactone\u003c\/strong\u003e, a high-purity Polyhydroxy Acid (PHA) known for its large molecular size. Unlike AHAs, PHA molecules penetrate the skin more slowly, providing effective surface exfoliation without the irritation or stinging often associated with lip resurfacing. The formula functions by dissolving the biological \"glue\" that binds dead, dry skin cells to the surface, while simultaneously acting as a powerful humectant that attracts and binds moisture. Fortified with a complex of health-supporting amino acids and multiple molecular weights of hyaluronic acid, the serum provides a comprehensive approach to lip health. The result is a lip contour that looks measurably smoother, softer, and more vibrant, with a visible reduction in the texture of dry, chapped patches. Whether you are dealing with seasonal dehydration or seeking a polished base for daily US lip cosmetics, this serum provides the resilient clinical infrastructure needed for a revitalized look. Available for fast US delivery at theordinaryusa.co.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary PHA 5% Exfoliating Lip Serum is a US Skincare Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the United States, the lips are subject to a staggering variety of regional environmental pressures that can lead to rapid barrier depletion and chronic chapping. For American consumers living in the freezing, moisture-sapping winters of the Northeast and Midwest, the combination of sub-zero temperatures and high-intensity indoor heating creates a \"double-threat\" for lip moisture. Conversely, in the arid desert heat of the Southwest or the high-UV environments of the Sun Belt, the lips require constant \"rescuing\" from environmental particulate matter and oxidative stress. The Ordinary PHA 5% Exfoliating Lip Serum is a US essential because it provides a \"smart,\" weightless hydration solution that adapts to these diverse conditions. Its non-greasy, aqueous format is perfectly suited for the fast-paced American lifestyle, absorbing in seconds and sitting invisibly under daily US lip balms, glosses, or long-wear lipsticks. It meets the high US demand for transparent, clinical-grade \"Clean Beauty\" that prioritizes molecular efficacy and barrier health. Whether you are navigating the smog-heavy commute of a major US city or dealing with the dry, recycled air of a transcontinental flight, this serum provides the resilient hydration and smoothing infrastructure needed to keep your lips looking polished and healthy in any regional environment.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary PHA 5% Exfoliating Lip Serum\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Chemical Resurfacing:\u003c\/strong\u003e Utilizes 5% Gluconolactone (PHA) to effectively smooth away dry flakes without irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Multi-Depth Hydration:\u003c\/strong\u003e Formulated with multi-weight Hyaluronic Acid to provide surface plumping and deep moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftens Lip Texture:\u003c\/strong\u003e Measurably improves the feel of the lips, eliminating rough patches and dehydration-induced lines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Irritating Formulation:\u003c\/strong\u003e The large molecular size of PHA ensures a slow, gentle delivery suited for the delicate lip area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReinforces Moisture Barrier:\u003c\/strong\u003e Fortified with a complex of amino acids to support the skin's natural moisturizing factors (NMF).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant Smoothing Effect:\u003c\/strong\u003e Rapidly rehydrates and smooths the lip surface for an immediate \"awakened\" appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimizes Lip Cosmetic Wear:\u003c\/strong\u003e Acts as a high-performance \"primer,\" allowing lipsticks and glosses to sit more evenly and last longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Sticky \u0026amp; Weightless Finish:\u003c\/strong\u003e Absorbs completely, leaving no film or residue, perfect for effortless daily layering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for Sensitive Lip Profiles:\u003c\/strong\u003e An oil-free, non-comedogenic formula that is gentle enough for chronic chapping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports Structural Resilience:\u003c\/strong\u003e Helps maintain the healthy look of the lip contour through consistent daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTargets Digital Life Fatigue:\u003c\/strong\u003e Refreshes the look of the mouth area during long days of US screen time and meetings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSustainably \u0026amp; Ethically Produced:\u003c\/strong\u003e A 100% vegan and cruelty-free formula that meets the highest US clinical standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e5% Gluconolactone (PHA)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe core science of this lip treatment is centered on \u003cstrong\u003eGluconolactone\u003c\/strong\u003e. As a Polyhydroxy Acid, it possesses a multi-hydroxyl structure that allows it to function as both a chemical exfoliant and a high-efficiency humectant. In clinical dermatology, PHA is celebrated for its ability to clear surface debris while providing antioxidant properties that protect skin lipids from oxidative damage. For the US consumer, this means a visible reduction in the flakiness of chapped lips combined with an intensive moisture boost that conventional balms cannot provide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eSkin-Identical Amino Acid Complex\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe formula incorporates a sophisticated blend of \u003cstrong\u003eAmino Acids\u003c\/strong\u003e (including Arginine, Glycine, and Alanine) to replicate the skin's natural moisturizing factors (NMF). The science of amino acids involves their role as building blocks for structural proteins and their ability to maintain the pH balance of the lip tissue. By replenishing these vital molecules, the serum ensures that the lip barrier remains resilient and healthy during the resurfacing process.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eMulti-Depth Hyaluronic Acid\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eA specialized complex of \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e is included to provide targeted hydration. The science of HA involves its incredible ability to bind up to 1,000 times its weight in water. By utilizing multiple molecular weights, the serum ensures that moisture is delivered to the surface for immediate plumping and into the deeper layers of the lip epidermis to address the roots of dehydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003ePHA 5% Exfoliating Lip Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat\u003c\/td\u003e\n\u003ctd\u003eWater-Based Aqueous Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive Concentration\u003c\/td\u003e\n\u003ctd\u003e5% Gluconolactone (PHA)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Actives\u003c\/td\u003e\n\u003ctd\u003ePHA, Hyaluronic Acid, Amino Acid Complex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003epH Level\u003c\/td\u003e\n\u003ctd\u003eApproximately 3.80 – 4.20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargets\u003c\/td\u003e\n\u003ctd\u003eDryness, Flaking, Lip Texture\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuited To\u003c\/td\u003e\n\u003ctd\u003eAll Lip Types (Ideal for Chronic Chapping)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume\u003c\/td\u003e\n\u003ctd\u003e15mL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinaryusa.co\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary PHA 5% Exfoliating Lip Serum\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo maximize the smoothing and hydrating results of this advanced lip treatment, follow these professional application protocols:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Start with a clean, dry lip area. Ensure all traces of lipstick or balm are removed before application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use twice daily, in both your \u003cstrong\u003emorning (AM)\u003c\/strong\u003e and \u003cstrong\u003eevening (PM)\u003c\/strong\u003e routines. Consistency is vital for long-term resurfacing results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Gently squeeze the tube and apply a small amount (about a drop) directly to the lips. Smooth the serum across the entire lip surface and contour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbsorption:\u003c\/strong\u003e Allow the serum to absorb completely (approximately 30-60 seconds). Because it is water-thin, it will disappear into the skin quickly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayering:\u003c\/strong\u003e Once dry, always follow with your favorite lip balm or occlusive to \"seal\" in the resurfacing actives and hydration. We recommend the Squalane + Amino Acids Lip Balm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSequence:\u003c\/strong\u003e Use as the foundational first step of your lip care routine. In the AM, apply under your usual SPF-containing US lip products.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Patch test before first use. Apply only to unbroken skin as directed.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary PHA 5% Exfoliating Lip Serum is designed for anyone seeking professional lip care management:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eChronic Chapping Profiles:\u003c\/strong\u003e Individuals whose lips are frequently dry, \"bumpy,\" or flaking due to environmental stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMakeup Enthusiasts:\u003c\/strong\u003e Anyone looking for a smooth, clear base that prevents long-wear lipsticks from settling into fine lines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUS Urban Dwellers:\u003c\/strong\u003e People living in high-pollution cities whose lips are exposed to damaging environmental particulate matter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMature Skin Profiles:\u003c\/strong\u003e Individuals noticing a loss of lip volume and an increase in vertical \"smoker lines\" around the mouth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Routine Seekers:\u003c\/strong\u003e Those who want a high-performance clinical treatment that replaces aggressive physical lip scrubs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll US Skin Profiles:\u003c\/strong\u003e A non-comedogenic, pH-balanced formula that is safe and effective for sensitive and reactive lip types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does The Ordinary PHA 5% Exfoliating Lip Serum do?\u003c\/summary\u003e\n\u003cp\u003eIt provides gentle chemical exfoliation using 5% PHA (Gluconolactone) to smooth away dry, flaky skin while delivering intensive, multi-depth hydration for softer, healthier-looking lips.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow is this different from a physical lip scrub?\u003c\/summary\u003e\n\u003cp\u003ePhysical scrubs use particles to manually rub away dead skin, which can cause micro-tears. PHA uses chemical signals to gently dissolve the bonds of dead cells, providing a safer and more uniform result for the delicate lip tissue.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it make my lips sting or tingle?\u003c\/summary\u003e\n\u003cp\u003eMost users do not experience stinging. PHA is chosen specifically for its large molecular size, which ensures a slow and gentle penetration that is generally tolerated even by sensitive lips.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it if my lips are cracked or bleeding?\u003c\/summary\u003e\n\u003cp\u003eNo. We recommend using this serum only on unbroken skin. If your lips are actively bleeding or cracked, focus on healing them with a thick occlusive before beginning chemical resurfacing.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDo I need to wash it off?\u003c\/summary\u003e\n\u003cp\u003eNo. This is a leave-on serum designed to be absorbed into the lips. You should apply it to clean skin and leave it to work under your usual lip balm or lipstick.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it with my favorite lipstick?\u003c\/summary\u003e\n\u003cp\u003eAbsolutely. It acts as an incredible \"priming serum\" that smooths the lip surface, allowing your US lip cosmetics to apply more evenly and look more polished.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for use during pregnancy?\u003c\/summary\u003e\n\u003cp\u003eYes, the PHA and amino acid ingredients in this formula are generally considered safe for use during pregnancy. However, we always recommend consulting your US physician with the full ingredient list.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will it take to see results?\u003c\/summary\u003e\n\u003cp\u003eHydration and softening results are often visible within days. For a significant reduction in chronic flakiness and improved lip texture, consistent use over 2-4 weeks is typical.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it have a flavor or scent?\u003c\/summary\u003e\n\u003cp\u003eThe product is 100% fragrance-free and flavor-free. Any faint clinical aroma is the natural result of the high-concentration active humectants.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will a 15mL tube typically last?\u003c\/summary\u003e\n\u003cp\u003eSince you only need a small drop twice daily, a single 15mL tube typically lasts between 3 and 4 months, providing exceptional clinical value.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it protect against the sun?\u003c\/summary\u003e\n\u003cp\u003eNo. It provides intensive resurfacing but contains no SPF. In your morning routine, always follow with a dedicated US lip balm that contains broad-spectrum sun protection.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is Gluconolactone?\u003c\/summary\u003e\n\u003cp\u003eIt is a Polyhydroxy Acid (PHA) that provides gentle chemical exfoliation while also acting as a humectant and antioxidant to support skin health.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it more than twice a day?\u003c\/summary\u003e\n\u003cp\u003eWhile twice daily is recommended, you can apply it whenever your lips feel particularly dehydrated. However, always ensure you \"seal\" it with an occlusive balm afterward.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it help with \"lip lines\"?\u003c\/summary\u003e\n\u003cp\u003eBy intensely hydrating and resurfacing the lip contour, it can help soften the appearance of fine lines that are exacerbated by surface dryness and flaking.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhere should I store the tube?\u003c\/summary\u003e\n\u003cp\u003eStore in a cool, dry place away from direct sunlight. It does not require refrigeration to maintain its clinical stability.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Lip Care Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBuild a high-performance clinical lip ritual at theordinaryusa.co with these complementary products:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/squalane-amino-acids-lip-balm\"\u003eSqualane + Amino Acids Lip Balm\u003c\/a\u003e — The ultimate clinical occlusive to seal in your lip serum.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/glucoside-foaming-cleanser\"\u003eGlucoside Foaming Cleanser\u003c\/a\u003e — The perfect gentle first step to remove makeup without stripping the lips.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/multi-peptide-lash-brow-serum\"\u003eMulti-Peptide Lash and Brow Serum\u003c\/a\u003e — Provide the same level of advanced clinical support to your eyes.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/hyaluronic-acid-2-b5\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e — Layer on the face for total-skin multi-depth hydration.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e — Finish your facial routine with this skin-identical moisturizer seal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinaryusa.co?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n    \u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n    \u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n    \u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n    \u003cli\u003e🔒 \u003cstrong\u003eSecure checkout — SSL encrypted\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n    \u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free products only\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"15ml","offer_id":45198097219663,"sku":null,"price":8.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/3355\/2975\/files\/ord-pha-5pct-lip-exfoliating-serum-15ml.webp?v=1778411678"},{"product_id":"rice-lipids-ectoin-microemulsion-the-ordinary-usa","title":"Rice Lipids + Ectoin Microemulsion","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary Rice Lipids + Ectoin Microemulsion do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Rice Lipids + Ectoin Microemulsion is a high-performance, ultra-lightweight clinical treatment meticulously engineered to provide 24-hour soothing relief and intensive barrier-reinforcing hydration for sensitive and reactive skin types. In the science of clinical dermatology, a compromised skin barrier often presents as persistent redness, itching, and \"tight\" surface dehydration. This innovative microemulsion utilizes a sophisticated blend of \u003cstrong\u003eRice Lipids\u003c\/strong\u003e—rich in phytosterols and essential fatty acids—and \u003cstrong\u003eEctoin\u003c\/strong\u003e, a powerful extremolyte molecule found in organisms that survive in harsh environments. The formula functions by mimicking the skin's natural lipid bilayer, effectively filling the microscopic \"gaps\" in the stratum corneum to prevent transepidermal water loss (TEWL) and shield against external irritants. By utilizing microemulsion technology, the active molecules are broken down into exceptionally small droplets, allowing for faster and more efficient penetration without the heavy or greasy feel of traditional cream moisturizers. The result is a complexion that feels instantly calmed, measurably softer, and deeply hydrated, with a visible reduction in the appearance of surface redness. Whether you are navigating a flare-up of sensitivity or seeking a weightless daily seal for your clinical serums, this emulsion provides the resilient scientific foundation for a healthy and balanced US appearance. Available for fast US delivery at theordinaryusa.co.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary Rice Lipids + Ectoin Microemulsion is a US Skincare Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the United States, the skin is subject to a staggering variety of regional environmental pressures and high-intensity lifestyle stressors that can rapidly compromise the moisture barrier and trigger sensitivity. For American consumers living in major metropolitan hubs like New York City, Chicago, or Los Angeles, the daily exposure to urban pollution and particulate matter leads to \"City Skin\"—characterized by chronic inflammation and a lackluster, reactive tone. Conversely, in the arid desert climates of the Southwest or the moisture-sapping winters of the Northeast, the skin requires a constant \"cushion\" of hydration that can withstand low-humidity environments and indoor heating. The Ordinary Rice Lipids + Ectoin Microemulsion is a US essential because it provides a \"smart\" biological bridge for these diverse conditions. Its ultra-light, non-comedogenic format is perfectly suited for the fast-paced American lifestyle, absorbing in seconds and sitting invisibly under daily US makeup or high-SPF sunscreens without pilling. It meets the sophisticated demand in the USA for high-tech \"Clean Beauty\" that prioritizes molecular transparency and barrier health, incorporating soothing plant-derived lipids to ensure that American users can achieve clinical results with maximum comfort. Whether you are navigating the dry, recycled air of a transcontinental flight or seeking a nightly repair step after a day in the US sun, this microemulsion provides the resilient hydration infrastructure needed to keep your skin looking polished and protected in any regional environment.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary Rice Lipids + Ectoin Microemulsion\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24-Hour Continuous Soothing:\u003c\/strong\u003e Specifically engineered to provide immediate and lasting relief for reactive and sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Barrier Reinforcement:\u003c\/strong\u003e Utilizes Rice Lipids to restore the skin's natural defensive layers and prevent moisture loss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Hydration Cushion:\u003c\/strong\u003e Fortified with Ectoin to provide deep moisture retention and protect against environmental stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Lightweight Microemulsion:\u003c\/strong\u003e Delivers high-strength clinical actives in a water-thin consistency that sinks in instantly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces Visible Redness:\u003c\/strong\u003e Effectively targets the appearance of surface inflammation for a more uniform US skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrevents Transepidermal Water Loss (TEWL):\u003c\/strong\u003e Creates a breathable protective film that locks in vital moisture for 24 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Comedogenic \u0026amp; Oil-Balanced:\u003c\/strong\u003e A lightweight formula that provides deep conditioning without clogging pores or triggering shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimizes Routine Comfort:\u003c\/strong\u003e Acts as a soothing \"primer\" that calms the skin before or after the use of high-strength active serums.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal for All US Skin Profiles:\u003c\/strong\u003e Safe and effective for sensitive, dry, oily, and combination skin types across the USA.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports Structural Resilience:\u003c\/strong\u003e Signals the skin to maintain its natural barrier proteins and lipid integrity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRapid Absorption Technology:\u003c\/strong\u003e Sinks in with zero residue, making it ideal for layering under makeup or US sunscreen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically \u0026amp; Sustainably Produced:\u003c\/strong\u003e A 100% vegan and cruelty-free formula that meets the highest US clinical standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eRice Lipids (Oryza Sativa)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe core science of this treatment is centered on \u003cstrong\u003eRice Lipids\u003c\/strong\u003e. These plant-derived molecules are rich in Gamma-Oryzanol, phytosterols, and ceramides that biologically mimic the lipids found naturally in human skin. In clinical dermatology, Rice Lipids are celebrated for their ability to repair the skin's \"intercellular cement,\" the lipid matrix that holds skin cells together. By replenishing these lipids, the microemulsion ensures that the barrier is physically repaired, enabling it to better resist the penetration of environmental pollutants and allergens common in major US cities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eEctoin (Extremolyte Molecule)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe formula is further enhanced with \u003cstrong\u003eEctoin\u003c\/strong\u003e. The science of Ectoin involves its role as a \"stress-protection\" molecule. In nature, Ectoin allows organisms to survive in high-salinity and extreme-temperature environments by forming a \"hydro-complex\" around vital proteins and cell membranes. When applied to the skin, Ectoin provides a 3D hydration shield that prevents water from evaporating while protecting the cells from the oxidative damage caused by blue light and urban pollution. This ensures that the US consumer's skin remains hydrated and calm, even when challenged by the harshness of regional climates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eMicroemulsion Delivery System\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe actives are delivered via a high-tech \u003cstrong\u003eMicroemulsion\u003c\/strong\u003e. The science behind this system involves reducing the particle size of the oil-based Rice Lipids so they can be dispersed in a water-based solution. This allows for the delivery of rich emollient benefits without the heavy, occlusive texture of a traditional cream. The tiny droplet size ensures maximum surface contact and penetration into the stratum corneum, providing an immediate soothing effect and a measurably smoother skin grain.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003eRice Lipids + Ectoin Microemulsion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat\u003c\/td\u003e\n\u003ctd\u003eHigh-Tech Microemulsion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Actives\u003c\/td\u003e\n\u003ctd\u003eRice Lipids, Ectoin, Squalane\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003epH Level\u003c\/td\u003e\n\u003ctd\u003eApproximately 5.00 – 6.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargets\u003c\/td\u003e\n\u003ctd\u003eRedness, Sensitivity, Dehydration, Barrier Support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuited To\u003c\/td\u003e\n\u003ctd\u003eAll Skin Types (Ideal for Sensitive and Reactive Skin)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume\u003c\/td\u003e\n\u003ctd\u003e30mL \/ 1 fl oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinaryusa.co\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary Rice Lipids + Ectoin Microemulsion\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo maximize the soothing and barrier-support results of this lightweight microemulsion, follow these professional application protocols:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Start with a clean face. We recommend a gentle, non-stripping cleanse with the Glucoside Foaming Cleanser or Squalane Cleanser.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use twice daily, in both your \u003cstrong\u003emorning (AM)\u003c\/strong\u003e and \u003cstrong\u003eevening (PM)\u003c\/strong\u003e routines. It serves as a fundamental foundational step in your treatment regimen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Dispense 2-3 drops into the palms of your hands. Press the solution gently onto the entire face and neck. Its water-thin consistency ensures immediate absorption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSequence:\u003c\/strong\u003e Apply after your water-based serums (like Hyaluronic Acid 2% + B5) and \u003cem\u003ebefore\u003c\/em\u003e heavier creams or oils. In very oily skin profiles, it can be used as a standalone moisturizer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayering:\u003c\/strong\u003e This microemulsion is highly compatible and can be layered with any clinical actives. It is particularly effective for soothing the skin before or after applying high-strength retinoids or direct acids.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Care:\u003c\/strong\u003e In your morning routine, always follow with a broad-spectrum high-SPF US sunscreen to protect your skin from UV-induced barrier damage and redness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store the bottle in a cool, dry place away from direct US sunlight. Ensure the cap is tightly closed to maintain the clinical stability of the emulsion.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Patch test before first use. Apply only to unbroken skin as directed.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Rice Lipids + Ectoin Microemulsion is designed for anyone seeking professional-grade soothing and hydration:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive Skin Profiles:\u003c\/strong\u003e Individuals whose skin easily becomes red, irritated, or \"tight\" when exposed to new products or environmental stressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReactive Skin Users:\u003c\/strong\u003e Those seeking an immediate calming step during a flare-up of inflammation or barrier sensitivity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUS Urban Professionals:\u003c\/strong\u003e Individuals exposed to high levels of urban pollution who need a weightless repair step for skin resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Routine Seekers:\u003c\/strong\u003e Anyone looking for a single, high-performance treatment that hydrates, soothes, and repairs the barrier simultaneously.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOily \u0026amp; Combination Profiles:\u003c\/strong\u003e Those who need serious barrier support but avoid traditional creams because they feel too heavy or sticky.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll US Skin Profiles:\u003c\/strong\u003e A non-comedogenic, pH-balanced formula that is safe and effective for everything from very oily to very dry skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does The Ordinary Rice Lipids + Ectoin Microemulsion do?\u003c\/summary\u003e\n\u003cp\u003eIt provides an ultra-lightweight, 24-hour soothing boost by utilizing Rice Lipids and Ectoin to reinforce the skin barrier, reduce visible redness, and provide deep hydration with a water-thin finish.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs this a moisturizer or a serum?\u003c\/summary\u003e\n\u003cp\u003eIt is a microemulsion, which bridges the gap between a serum and a moisturizer. It provides the high-active concentration of a serum with the barrier-repairing lipid profile of a lightweight moisturizer.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it make my oily skin look shiny?\u003c\/summary\u003e\n\u003cp\u003eNo. The formula is specifically engineered to be non-greasy and weightless. It absorbs cleanly into the skin, leaving it feeling soft and hydrated rather than oily or shiny.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use this if I have rosacea or eczema?\u003c\/summary\u003e\n\u003cp\u003eWhile this microemulsion is designed to soothe sensitive and reactive skin, it is a cosmetic treatment. For medical conditions like rosacea or eczema, we recommend consulting a US board-certified dermatologist.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is Ectoin?\u003c\/summary\u003e\n\u003cp\u003eEctoin is an extremolyte molecule that protects cells from environmental stress. In skincare, it acts as a powerful humectant and cellular shield that prevents dehydration and pollution-induced redness.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it with Retinol or direct acids?\u003c\/summary\u003e\n\u003cp\u003eAbsolutely. In fact, this microemulsion is the perfect companion for stronger treatments, as it helps maintain skin comfort and supports the barrier during active resurfacing.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for use during pregnancy?\u003c\/summary\u003e\n\u003cp\u003eYes, the plant-derived lipids and hydrating ingredients in this formula are generally considered safe for use during pregnancy. However, we always suggest consulting your US physician.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will a 30mL bottle typically last?\u003c\/summary\u003e\n\u003cp\u003eWith twice-daily use (2-3 drops), a 30mL bottle typically lasts between 2 and 3 months, providing exceptional clinical value.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it have a clinical scent?\u003c\/summary\u003e\n\u003cp\u003eThe product is 100% fragrance-free and virtually odorless, making it ideal for those with sensitive skin and clinical routines.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it around my eyes?\u003c\/summary\u003e\n\u003cp\u003eYes. Its gentle, non-irritating nature makes it safe for the orbital bone area to help maintain hydration in the delicate eye tissue.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it sustainably sourced?\u003c\/summary\u003e\n\u003cp\u003eYes, all components used in this formula are sourced through sustainable methods that meet high US clinical standards.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eShould I apply it to wet or dry skin?\u003c\/summary\u003e\n\u003cp\u003eFor the best absorption, apply it to freshly cleansed, dry skin or over the top of your still-damp hydrating toner or essence.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhere should I store the bottle?\u003c\/summary\u003e\n\u003cp\u003eStore in a cool, dry place away from direct US sunlight. Ensure the cap is tightly closed to maintain the integrity of the emulsion.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it help with my redness?\u003c\/summary\u003e\n\u003cp\u003eBy reinforcing the barrier and providing the soothing benefits of Rice Lipids and Ectoin, it can help maintain a more balanced and less reactive skin tone over time.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use this instead of a face oil?\u003c\/summary\u003e\n\u003cp\u003eYes, if you prefer a weightless, non-oily texture. While it provides lipid support like a face oil, its microemulsion format is much lighter and better suited for layering under makeup.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Soothing Skincare Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBuild a high-performance ritual for sensitive skin at theordinaryusa.co with these complementary products:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/glucoside-foaming-cleanser\"\u003eGlucoside Foaming Cleanser\u003c\/a\u003e — The perfect gentle first step for a non-stripping, soothing clean.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/soothing-barrier-support-serum\"\u003eSoothing \u0026amp; Barrier Support Serum\u003c\/a\u003e — The \"Pink Serum\" for the ultimate barrier recovery foundation.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/hyaluronic-acid-2-b5\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e — Layer for an extra boost of multi-depth hydration and surface plumping.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e — Finish your routine with this foundational skin-identical moisturizer seal.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/multi-peptide-lash-brow-serum\"\u003eMulti-Peptide Lash and Brow Serum\u003c\/a\u003e — Complete your high-performance clinical beauty regimen for a refined look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinaryusa.co?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n    \u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n    \u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n    \u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n    \u003cli\u003e🔒 \u003cstrong\u003eSecure checkout — SSL encrypted\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n    \u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free products only\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"60ml","offer_id":45198097317967,"sku":null,"price":13.0,"currency_code":"USD","in_stock":true},{"title":"120ml","offer_id":45198097350735,"sku":null,"price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/3355\/2975\/files\/ord-rice-lipids-ectoin-microemulsion-60ml.webp?v=1778411683"}],"url":"https:\/\/theordinaryusa.co\/en-us\/collections\/ectoin.oembed","provider":"The Ordinary","version":"1.0","type":"link"}