{"title":"Makeup","description":null,"products":[{"product_id":"serum-foundation-the-ordinary-usa","title":"Serum Foundation","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary Serum Foundation do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Serum Foundation is a high-performance, ultra-lightweight clinical cosmetic treatment meticulously engineered to provide moderate, natural-looking coverage with a true \"skin-like\" finish. In the science of modern cosmetic chemistry, the primary challenge is achieving a uniform skin tone without the heavy, \"cakey\" texture of traditional pigment-rich foundations. This innovative formula utilizes a sophisticated \u003cstrong\u003eLightweight Serum System\u003c\/strong\u003e that suspends high-purity pigments within a volatile, non-comedogenic carrier. This technology functions by providing a thin, breathable film that allows the pigments to spread evenly across the epidermis, effectively camouflaging imperfections, redness, and uneven tone while maintaining the natural luminosity and texture of the skin. Unlike traditional foundations that can settle into fine lines or dry patches, the Serum Foundation mimics the skin's natural surface chemistry, ensuring a smooth, seamless transition that lasts throughout the day. The formula is specifically designed to offer light-to-medium coverage with a natural \"semi-matte\" finish, making it the ultimate tool for those seeking the \"No-Makeup\" makeup look. Whether you are addressing minor discolorations or seeking a polished base for your clinical skincare routine, this foundation provides the scientific foundation for a radiant and uniform US appearance. Available for fast US delivery at theordinaryusa.co.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary Serum Foundation is a US Cosmetic Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the United States, the cosmetic market is characterized by a high demand for versatile, inclusive products that can withstand diverse regional climates and lifestyle stressors. For American consumers living in high-humidity regions like the Gulf Coast, Florida, or the humid Southern summers, traditional heavy foundations can feel suffocating and contribute to \"maskne\" and pore congestion. Conversely, in the arid desert heat of the Southwest or the moisture-sapping winters of the Northeast, the skin requires a foundation that provides coverage without exacerbating surface dehydration. The Ordinary Serum Foundation is a US essential because it provides a \"weightless\" solution to these challenges. Its unique \u003cstrong\u003eProprietary Suspension System\u003c\/strong\u003e is perfectly suited for the fast-paced American lifestyle, absorbing in seconds and sitting invisibly under high-SPF US sunscreens or clinical powders. It meets the sophisticated demand in the USA for \"Clean Beauty\" and high-tech \"Skin-First\" cosmetics that prioritize molecular transparency and skin health. With a range of 36 inclusive shades across four distinct undertone categories, it ensures that every American user can find their perfect match. Whether you are navigating a smog-heavy commute in NYC or seeking a fresh-faced glow for the beaches of California, this foundation provides the resilient, non-greasy infrastructure needed to keep your skin looking polished and healthy in any regional environment.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary Serum Foundation\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight-to-Medium Natural Coverage:\u003c\/strong\u003e Specifically engineered to provide a uniform skin tone while maintaining a realistic, skin-like finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Lightweight Serum Texture:\u003c\/strong\u003e Delivers high-purity pigments in a water-thin consistency that feels like \"nothing\" on the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Comedogenic Formulation:\u003c\/strong\u003e A breathable formula that provides coverage without clogging pores or triggering breakouts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPF 15 Mineral Support:\u003c\/strong\u003e Contains physical filters to provide a basic layer of protection against environmental UV damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Suspension Technology:\u003c\/strong\u003e Ensures pigments spread evenly and resist settling into fine lines or dry patches.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInclusive 36-Shade Range:\u003c\/strong\u003e Meticulously developed to cover a wide spectrum of US skin tones and undertones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Semi-Matte Finish:\u003c\/strong\u003e Provides a healthy, subtle glow without the excessive shine or flatness of traditional cosmetics.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Wearing Resilience:\u003c\/strong\u003e Designed to maintain its integrity throughout the day, resisting oxidation and pilling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimizes Skincare Routines:\u003c\/strong\u003e Acts as the perfect final cosmetic seal to lock in the actives of your clinical serums.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal Compatibility:\u003c\/strong\u003e Safe and effective for oily, dry, combination, and sensitive skin types across the USA.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRapid Application Technology:\u003c\/strong\u003e Spreads effortlessly with fingertips or a brush, making it ideal for the busy American morning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically \u0026amp; Sustainably Produced:\u003c\/strong\u003e A 100% vegan and cruelty-free formula that meets the highest US clinical standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eHigh-Purity Pigment Suspension\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe core science of this foundation is centered on its \u003cstrong\u003ePigment Suspension System\u003c\/strong\u003e. In clinical cosmetic science, the way pigments are treated determines how they sit on the skin surface. We utilize high-purity pigments that have been treated with specific silanes to ensure they remain dispersed in the serum base and do not clump. This ensures a uniform color delivery that adapts to the skin's micro-relief, preventing the \"mask-like\" appearance of traditional makeup. For the US consumer, this means a foundation that moves with the skin and remains vibrant for 12+ hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eVolatile Carriers \u0026amp; Non-Greasy Emollients\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe pigments are suspended in a blend of \u003cstrong\u003eVolatile Carriers\u003c\/strong\u003e and lightweight emollients. The science of volatile carriers involves their ability to evaporate quickly after application, leaving only the pigments and a thin, breathable film behind. This ensures the foundation is \"set\" without the need for heavy powders. The inclusion of skin-friendly emollients provides a moisture-cushion that prevents the pigments from drawing moisture out of the stratum corneum, ensuring the skin remains hydrated and calm throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003ePhysical Sun Filters\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe formula incorporates physical mineral filters for \u003cstrong\u003eSPF 15\u003c\/strong\u003e protection. The science of physical filters involves their ability to reflect UV radiation away from the skin surface, unlike chemical filters that absorb it. While we always recommend a dedicated high-SPF sunscreen in the morning, this secondary layer of protection helps mitigate the oxidative stress caused by daily environmental exposure in various US regional climates.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003eSerum Foundation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat\u003c\/td\u003e\n\u003ctd\u003eLightweight Serum Foundation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoverage\u003c\/td\u003e\n\u003ctd\u003eLight-to-Medium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eNatural Semi-Matte\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShade Range\u003c\/td\u003e\n\u003ctd\u003e36 Inclusive Shades\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSun Protection\u003c\/td\u003e\n\u003ctd\u003eSPF 15 (Physical Filter)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume\u003c\/td\u003e\n\u003ctd\u003e30mL \/ 1 fl oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinaryusa.co\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary Serum Foundation\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo maximize the natural and uniform results of this lightweight foundation, follow these professional application protocols:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Start with a clean, well-hydrated face. We recommend applying a clinical moisturizer like Natural Moisturizing Factors + HA first.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePriming:\u003c\/strong\u003e For a more refined skin grain, apply a primer like the High-Adherence Silicone Primer or High-Spreadability Fluid Primer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use daily as the final step in your morning routine, after your high-SPF US sunscreen has fully absorbed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Shake the bottle vigorously before use to ensure the pigments are fully dispersed. Dispense a small amount onto the back of your hand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Using fingertips, a sponge, or a brush, blend the foundation from the center of the face outward. The serum spreads effortlessly due to its low viscosity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilding Coverage:\u003c\/strong\u003e If higher coverage is needed, allow the first layer to set for 30 seconds before applying a second targeted layer to areas of concern.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemoval:\u003c\/strong\u003e At the end of the day, use a lipid-rich cleanser like the Squalane Cleanser to effectively dissolve the pigments and environmental pollutants.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Patch test before first use. Shake well before every application.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Serum Foundation is designed for anyone seeking professional-grade natural coverage:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Look Seekers:\u003c\/strong\u003e Individuals who want to unify their skin tone without the appearance or feel of heavy makeup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOily \u0026amp; Combination Profiles:\u003c\/strong\u003e Those seeking a non-comedogenic, lightweight base that doesn't feel greasy or heavy in humid US climates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive Skin Users:\u003c\/strong\u003e People looking for a fragrance-free, clinical-grade cosmetic that minimizes the risk of irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUS Urban Professionals:\u003c\/strong\u003e Individuals seeking a polished, professional appearance that withstands the daily smog and pollution of major cities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Beauty Lovers:\u003c\/strong\u003e Anyone looking for a single, high-performance foundation that provides coverage, hydration, and basic UV protection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Lifestyles:\u003c\/strong\u003e Ideal for those who want their skin to look fresh and even during workouts or outdoor activities without clogging pores.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does The Ordinary Serum Foundation do?\u003c\/summary\u003e\n\u003cp\u003eIt provides light-to-medium, natural-looking coverage by utilizing a unique serum-based suspension system that delivers high-purity pigments with a weightless finish.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow do I choose my shade and undertone?\u003c\/summary\u003e\n\u003cp\u003eOur shades are categorized by depth (1 for Fair, 2 for Medium, 3 for Dark) and undertone (P for Pink, R for Red, N for Neutral, Y for Yellow). Choose the depth that matches your skin and the letter that matches your natural undertone.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does the \"S\" or \"G\" after the shade mean?\u003c\/summary\u003e\n\u003cp\u003eSome shades include a subtle metallic highlight (S for Silver, G for Gold) to provide extra radiance and dimension to the skin.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it settle into my fine lines?\u003c\/summary\u003e\n\u003cp\u003eNo. The advanced suspension system is designed to mimic the skin's micro-relief, ensuring the pigments spread evenly without settling or \"creasing.\"\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it if I have dry skin?\u003c\/summary\u003e\n\u003cp\u003eYes! The lightweight emollients provide a moisture-cushion. For the best results on dry skin, always prep with a rich moisturizer like Natural Moisturizing Factors + PhytoCeramides.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for acne-prone skin?\u003c\/summary\u003e\n\u003cp\u003eYes. The formula is non-comedogenic and oil-free, providing coverage without clogging pores or triggering breakouts.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it contain real sunscreen?\u003c\/summary\u003e\n\u003cp\u003eIt contains physical mineral filters providing SPF 15. However, we always recommend using a dedicated US broad-spectrum sunscreen as your primary UV defense.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I mix it with my moisturizer?\u003c\/summary\u003e\n\u003cp\u003eYes. For a custom sheer tint, you can mix a drop of Serum Foundation into your moisturizer in the palm of your hand before application.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will a 30mL bottle typically last?\u003c\/summary\u003e\n\u003cp\u003eWith daily use, a 30mL bottle typically lasts between 2 and 3 months, providing exceptional clinical value.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it have a clinical scent?\u003c\/summary\u003e\n\u003cp\u003eThe product is 100% fragrance-free and virtually odorless, making it ideal for those with sensitive skin.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I apply it with my fingers?\u003c\/summary\u003e\n\u003cp\u003eAbsolutely. Many US users find that applying with fingers provides the most natural, skin-like finish due to the warmth of the hands.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy is it called a \"Serum\" foundation?\u003c\/summary\u003e\n\u003cp\u003eIt refers to the low viscosity and water-thin consistency of the carrier system, which feels more like a skincare serum than a traditional cream foundation.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it sustainably sourced?\u003c\/summary\u003e\n\u003cp\u003eYes, all pigments and carriers used in this formula are sourced through sustainable methods that meet high US clinical standards.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it oxidize and change color?\u003c\/summary\u003e\n\u003cp\u003eThe formula is designed to resist oxidation. However, for the most accurate color match, allow the foundation to set for 1 minute after application.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhere should I store the bottle?\u003c\/summary\u003e\n\u003cp\u003eStore in a cool, dry place away from direct US sunlight. Ensure the cap is tightly closed to prevent the serum from drying out.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Cosmetic Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBuild a high-performance clinical base ritual at theordinaryusa.co with these complementary products:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/squalane-cleanser\"\u003eSqualane Cleanser\u003c\/a\u003e — The perfect gentle lipid-rich start to dissolve makeup at the end of the day.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e — The ultimate foundational moisturizer to prep your skin.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/high-adherence-silicone-primer\"\u003eHigh-Adherence Silicone Primer\u003c\/a\u003e — Blur pores and extend foundation wear with this clinical primer.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/niacinamide-10-zinc-1\"\u003eNiacinamide 10% + Zinc 1%\u003c\/a\u003e — Layer under your base for total oil balance throughout the day.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/multi-peptide-lash-brow-serum\"\u003eMulti-Peptide Lash and Brow Serum\u003c\/a\u003e — Complete your high-performance clinical beauty regimen for a refined look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinaryusa.co?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n    \u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n    \u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n    \u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n    \u003cli\u003e🔒 \u003cstrong\u003eSecure checkout — SSL encrypted\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n    \u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free products only\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"30ml \/ 1-0-n-very-fair-neutral","offer_id":45198095679567,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true},{"title":"30ml \/ 1-0-ns-very-fair-neutral-with-silver-highlights","offer_id":45198095712335,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true},{"title":"30ml \/ 1-0-p-very-fair-pink-undertones","offer_id":45198095745103,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true},{"title":"30ml \/ 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