{"title":"Ceramides","description":null,"products":[{"product_id":"soothing-barrier-support-serum-the-ordinary-usa","title":"Soothing \u0026 Barrier Support Serum","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary Soothing \u0026amp; Barrier Support Serum do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Soothing \u0026amp; Barrier Support Serum is a high-performance, multi-active clinical treatment meticulously engineered to provide immediate recovery and long-term structural reinforcement for the skin's moisture barrier. Known colloquially as the \"Pink Serum\" due to its striking naturally occurring hue, this formula represents a significant advancement in barrier-repair technology. In the science of clinical dermatology, the skin barrier (stratum corneum) is the primary line of defense against environmental pollutants, allergens, and transepidermal water loss (TEWL). When this barrier is compromised by over-exfoliation, environmental stress, or harsh clinical treatments, the skin exhibits visible redness, discomfort, and a \"tight,\" parched texture. This innovative serum utilizes a sophisticated blend of \u003cstrong\u003eVitamin B12\u003c\/strong\u003e, \u003cstrong\u003eCentella Asiatica (Cica)\u003c\/strong\u003e phytotechnologies, and \u003cstrong\u003eGallic Acid derivatives\u003c\/strong\u003e to target multiple pathways of inflammation and structural weakness. Vitamin B12 provides the serum's characteristic pink color while functioning as a potent cofactor in skin cell metabolism, helping to reduce surface redness and soothe the sensation of \"stinging.\" Centella Asiatica, a botanical powerhouse, provides immediate calming effects and supports the skin's natural repair mechanisms by stimulating the synthesis of structural proteins. The result is a complexion that looks measurably calmer, more hydrated, and resilient against the daily grind. Whether you are recovering from a \"retinoid burn\" or seeking a proactive shield against urban stressors, this serum provides the resilient scientific foundation for a balanced and radiant US appearance. Available for fast US delivery at theordinaryusa.co.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary Soothing \u0026amp; Barrier Support Serum is a US Skincare Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the United States, the skin is subject to a staggering variety of regional environmental pressures and high-intensity lifestyle stressors that can lead to rapid barrier depletion. For American consumers living in major metropolitan hubs like New York City, Chicago, or Los Angeles, the daily exposure to urban pollution, smog, and particulate matter leads to \"City Skin\"—characterized by chronic inflammation, environmental fatigue, and a lackluster, reactive tone. Conversely, in the arid desert climates of the Southwest or the moisture-sapping winters of the Northeast, the skin requires a constant \"cushion\" of hydration that can withstand low-humidity environments and indoor heating. The Ordinary Soothing \u0026amp; Barrier Support Serum is a US essential because it provides a \"smart\" biological bridge for these diverse conditions. Its lightweight, non-comedogenic format is perfectly suited for the fast-paced American lifestyle, absorbing in seconds and sitting invisibly under daily US makeup or high-SPF sunscreens without pilling. It meets the sophisticated demand in the USA for high-tech \"Clean Beauty\" that prioritizes molecular transparency and barrier health, incorporating soothing plant-derived lipids and sugar-based hydrators to ensure that American users can achieve clinical results with maximum comfort. Whether you are navigating a long-haul transcontinental flight or seeking a nightly repair step after a day in the US sun, this serum provides the resilient hydration infrastructure needed to keep your skin looking polished and protected in any regional environment.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary Soothing \u0026amp; Barrier Support Serum\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmediate Redness Reduction:\u003c\/strong\u003e Specifically engineered to calm the visible appearance of surface irritation and inflammation within minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Barrier Reinforcement:\u003c\/strong\u003e Signals the skin to maintain its natural defensive layers and prevents transepidermal water loss (TEWL).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Hydration Reservoir:\u003c\/strong\u003e Delivers a deep moisture cushion that keeps the skin supple and plump for 24 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Active Soothing Pathway:\u003c\/strong\u003e Utilizes Vitamin B12 and Centella Asiatica to target multiple sources of skin discomfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes \"Stinging\" Sensations:\u003c\/strong\u003e Effectively targets the surface discomfort associated with over-exfoliation and clinical \"purging.\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves Skin Texture:\u003c\/strong\u003e Visibly smooths out minor surface irregularities and rough grain for a measurably silkier US look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Comedogenic \u0026amp; Oil-Free:\u003c\/strong\u003e A lightweight aqueous serum that provides intensive conditioning without clogging pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimizes Routine Recovery:\u003c\/strong\u003e Acts as the ultimate soothing step before or after applying high-strength active serums.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal for Sensitive Profiles:\u003c\/strong\u003e Safe and effective for all skin types, including the most reactive and sensitive US skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePromotes Surface Radiance:\u003c\/strong\u003e Actively transforms \"tired,\" stressed complexions into a state of visible, glowing health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRapid Absorption Technology:\u003c\/strong\u003e Sinks in instantly with zero residue, making it ideal for effortless daily layering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically \u0026amp; Sustainably Produced:\u003c\/strong\u003e A 100% vegan and cruelty-free formula that meets the highest US clinical standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eVitamin B12 (Cyanocobalamin)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe core science of the \"Pink Serum\" centers on \u003cstrong\u003eVitamin B12\u003c\/strong\u003e. In clinical dermatology, B12 is recognized for its vital role in DNA synthesis and cellular repair. When applied topically, it acts as a potent anti-inflammatory agent that inhibits the production of pro-inflammatory cytokines. This reduces the redness and \"heat\" associated with a compromised barrier. The science of B12 ensures that the skin's natural repair cycle is supported at a molecular level, providing the foundation for a more resilient and even-toned complexion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eCentella Asiatica Phytotechnologies\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe formula is further enhanced with \u003cstrong\u003eCentella Asiatica\u003c\/strong\u003e (also known as Tiger Grass). The science of Centella involves its concentration of triterpenoid saponins—specifically asiaticoside, madecassoside, and asiatic acid. These molecules are celebrated for their ability to stimulate collagen production and improve the skin's tensile strength. By incorporating Centella, the serum ensures that the barrier is not just temporarily soothed but physically reinforced against environmental particulate matter common in major US cities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eSugar-Based Hydrators \u0026amp; Gallic Acid Derivatives\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo provide multi-depth hydration, the formula includes a complex of \u003cstrong\u003eSugar-Based Hydrators\u003c\/strong\u003e and Gallic Acid derivatives. The science behind these ingredients involves their status as high-efficiency humectants that bind water to the skin's surface. Gallic Acid specifically functions as a powerful antioxidant that neutralizes free radicals caused by urban pollution and blue light exposure from US digital devices. This ensures that the skin remains hydrated and protected, providing a polished and radiant US appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003eSoothing \u0026amp; Barrier Support Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat\u003c\/td\u003e\n\u003ctd\u003eMulti-Active Aqueous Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Actives\u003c\/td\u003e\n\u003ctd\u003eVitamin B12, Centella Asiatica, Bisabolol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003epH Level\u003c\/td\u003e\n\u003ctd\u003eApproximately 5.00 – 6.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargets\u003c\/td\u003e\n\u003ctd\u003eRedness, Barrier Repair, Sensitivity, Dehydration\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuited To\u003c\/td\u003e\n\u003ctd\u003eAll Skin Types (Ideal for Reactive and Sensitive Skin)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColor\u003c\/td\u003e\n\u003ctd\u003eNaturally Pink (from Vitamin B12)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume\u003c\/td\u003e\n\u003ctd\u003e30mL \/ 1 fl oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinaryusa.co\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary Soothing \u0026amp; Barrier Support Serum\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo maximize the soothing and barrier-repair results of this multi-active pink serum, follow these professional application protocols:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Start with a clean face. We recommend a gentle, non-stripping cleanse with the Glucoside Foaming Cleanser or Squalane Cleanser.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use twice daily, in both your \u003cstrong\u003emorning (AM)\u003c\/strong\u003e and \u003cstrong\u003eevening (PM)\u003c\/strong\u003e routines. It serves as a fundamental foundational step in your treatment regimen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Dispense 2-3 drops into the palms of your hands. Press the solution gently onto the entire face and neck. Its aqueous consistency ensures immediate absorption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSequence:\u003c\/strong\u003e Apply after your water-based serums (like Hyaluronic Acid 2% + B5) and \u003cem\u003ebefore\u003c\/em\u003e heavier creams or oils.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayering:\u003c\/strong\u003e This serum is highly compatible and has no known clinical conflicts. It is particularly effective for soothing the skin before or after applying high-strength retinoids or direct acids.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Care:\u003c\/strong\u003e In your morning routine, always follow with a broad-spectrum high-SPF US sunscreen to protect your skin from UV-induced barrier damage and redness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store the bottle in a cool, dry place away from direct US sunlight. Ensure the cap is tightly closed to maintain the clinical stability of the actives.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Patch test before first use. Apply only to unbroken skin as directed.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Soothing \u0026amp; Barrier Support Serum is designed for anyone seeking professional-grade recovery and hydration:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive Skin Profiles:\u003c\/strong\u003e Individuals whose skin easily becomes red, irritated, or \"tight\" when exposed to new products or environmental stressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReactive Skin Users:\u003c\/strong\u003e Those seeking an immediate calming step during a flare-up of inflammation or barrier sensitivity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUS Urban Professionals:\u003c\/strong\u003e Individuals exposed to high levels of urban pollution who need a weightless daily repair step for skin resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-Procedure Recovery:\u003c\/strong\u003e Anyone seeking to repair a barrier that has been compromised by over-exfoliation or high-strength clinical actives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrequent Travelers:\u003c\/strong\u003e Those who navigate the dry, moisture-sapping environments of US transcontinental flights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Routine Seekers:\u003c\/strong\u003e Anyone looking for a single, high-performance treatment that hydrates, soothes, and repairs the barrier simultaneously.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll US Skin Profiles:\u003c\/strong\u003e A non-comedogenic, pH-balanced formula that is safe and effective for everything from very oily to very dry skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does The Ordinary Soothing \u0026amp; Barrier Support Serum do?\u003c\/summary\u003e\n\u003cp\u003eIt provides an immediate and lasting soothing boost by utilizing Vitamin B12 and Centella Asiatica to reinforce the skin barrier, reduce visible redness, and provide deep hydration with a water-thin finish.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy is the serum pink?\u003c\/summary\u003e\n\u003cp\u003eThe vibrant pink color is completely natural and comes from the high concentration of Vitamin B12 (Cyanocobalamin). No artificial dyes are added; the color is a testament to the clinical potency of the active ingredient.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it stain my skin or clothes?\u003c\/summary\u003e\n\u003cp\u003eNo. The serum is aqueous and designed to absorb completely. Once massaged into the skin, the pink tint disappears and will not transfer to light-colored US fabrics.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use this with Retinol or direct acids?\u003c\/summary\u003e\n\u003cp\u003eAbsolutely. In fact, this serum is the perfect companion for stronger treatments, as it helps maintain skin comfort and supports the barrier during active resurfacing.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is Centella Asiatica?\u003c\/summary\u003e\n\u003cp\u003eAlso known as Cica or Tiger Grass, it is a botanical extract celebrated in clinical dermatology for its ability to calm inflammation and support skin repair.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow is this different from the \"Pink Drink\"?\u003c\/summary\u003e\n\u003cp\u003eWhile sharing a similar color, The Ordinary's \"Pink Serum\" is a clinical-grade barrier repair treatment focused on Vitamin B12 and Centella phytotechnologies for the US market.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for use during pregnancy?\u003c\/summary\u003e\n\u003cp\u003eYes, the vitamins and plant-derived hydrators in this formula are generally considered safe for use during pregnancy. However, we always suggest consulting your US physician.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will a 30mL bottle typically last?\u003c\/summary\u003e\n\u003cp\u003eWith twice-daily use (2-3 drops), a 30mL bottle typically lasts between 2 and 3 months, providing exceptional clinical value.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it have a clinical scent?\u003c\/summary\u003e\n\u003cp\u003eThe product is 100% fragrance-free and virtually odorless, making it ideal for those with sensitive skin and clinical routines.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it around my eyes?\u003c\/summary\u003e\n\u003cp\u003eYes. Its gentle, non-irritating nature makes it safe for the orbital bone area to help maintain hydration in the delicate eye tissue.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it sustainably sourced?\u003c\/summary\u003e\n\u003cp\u003eYes, all components used in this formula are sourced through sustainable methods that meet high US clinical standards.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eShould I apply it to wet or dry skin?\u003c\/summary\u003e\n\u003cp\u003eFor the best absorption, apply it to freshly cleansed, dry skin or over the top of your still-damp hydrating toner or essence.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhere should I store the bottle?\u003c\/summary\u003e\n\u003cp\u003eStore in a cool, dry place away from direct US sunlight. Ensure the cap is tightly closed to maintain the integrity of the active Vitamin B12.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it help with my redness?\u003c\/summary\u003e\n\u003cp\u003eBy reinforcing the barrier and providing the soothing benefits of Vitamin B12 and Centella, it can help maintain a more balanced and less reactive skin tone over time.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use this instead of a moisturizer?\u003c\/summary\u003e\n\u003cp\u003eWhile very hydrating, we recommend following it with a dedicated moisturizer like Natural Moisturizing Factors + HA to provide a final barrier seal.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Barrier Care Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBuild a high-performance ritual for resilient and calm skin at theordinaryusa.co with these complementary products:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/glucoside-foaming-cleanser\"\u003eGlucoside Foaming Cleanser\u003c\/a\u003e — The perfect gentle first step for a non-stripping, soothing clean.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/hyaluronic-acid-2-b5\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e — Layer with your Pink Serum for the ultimate hydration and repair duo.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e — Finish your routine with this foundational skin-identical moisturizer seal.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/multi-peptide-lash-brow-serum\"\u003eMulti-Peptide Lash and Brow Serum\u003c\/a\u003e — Complete your high-performance clinical beauty regimen for a refined look.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/squalane-cleanser\"\u003eSqualane Cleanser\u003c\/a\u003e — Use as a first cleanse to effectively remove makeup while preserving skin lipids.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinaryusa.co?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n    \u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n    \u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n    \u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n    \u003cli\u003e🔒 \u003cstrong\u003eSecure checkout — SSL encrypted\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n    \u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free products only\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"30ml","offer_id":45198093025359,"sku":"SKU_1742500615914_20","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/3355\/2975\/files\/SBSS-PackShot-700x700.webp?v=1778411558"},{"product_id":"hyaluronic-acid-2-percent-b5-with-ceramides-the-ordinary-usa","title":"Hyaluronic Acid 2% + B5 (with Ceramides)","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Hyaluronic Acid 2% + B5 (Reformulated) is a cutting-edge clinical evolution of our most iconic hydration treatment, now enhanced with advanced ceramide technology to provide unparalleled multi-depth moisture and structural barrier support. While the original formula defined the hydration market, this next-generation version addresses the growing demand for a \"total hydration\" solution that does more than just draw in water. By combining a 2% concentration of low, medium, and high-molecular-weight Hyaluronic Acid (HA) with an HA crosspolymer, this serum creates a 3D hydration network that plumps the skin from within while smoothing the appearance of surface fine lines. The addition of five vital \u003cstrong\u003eCeramides\u003c\/strong\u003e and \u003cstrong\u003ePro-Vitamin B5\u003c\/strong\u003e transforms this from a simple humectant serum into a comprehensive barrier-repair powerhouse. The ceramides work to \"seal the gaps\" in your skin's natural lipid wall, effectively locking in the moisture provided by the HA and preventing transepidermal water loss (TEWL). The result is a measurably softer, more resilient, and deeply hydrated complexion that exhibits a healthy, \"bouncy\" radiance without the tackiness often associated with older HA formulas. Whether you are battling environmental dehydration or seeking a post-procedure recovery tool, this reformulated solution provides the scientific foundation for healthy, supple skin. Available for fast US delivery at theordinaryusa.co.\u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) is a US Skincare Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the United States, the skin is constantly subjected to a wide variety of climatic extremes and environmental aggressors that can rapidly compromise its hydration levels and barrier integrity. For American consumers living in high-altitude or arid desert regions like the Southwest (Arizona, Nevada, New Mexico), the low atmospheric humidity can aggressively siphon moisture from the skin, leading to chronic tightness and flakiness. Conversely, in major US metropolitan hubs such as New York City, Chicago, or Atlanta, the prevalence of indoor climate control—heating in the winter and air conditioning in the summer—creates a localized environment of \"recycled\" dry air that compromises the skin's barrier regardless of the outdoor weather. The Ordinary Hyaluronic Acid 2% + B5 (Reformulated) is a US essential because it provides a \"biomimetic\" solution to these challenges. Its non-comedogenic, oil-free nature is perfectly suited for the fast-paced American lifestyle, absorbing rapidly and sitting comfortably under makeup or high-SPF US sunscreens. It meets the high US demand for clinical-grade \"Clean Beauty\" that prioritizes molecular transparency and clinical performance. Whether you are navigating the smog-heavy commute of Los Angeles or the dry air of a transcontinental flight, this serum provides the resilient hydration infrastructure needed to keep your skin looking polished, plumped, and protected in any regional environment.\u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary Hyaluronic Acid 2% + B5 (Reformulated)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Multi-Depth Hydration:\u003c\/strong\u003e Utilizes low, medium, and high molecular weight HA to deliver moisture to various levels of the skin surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmediate Plumping Effect:\u003c\/strong\u003e Rapidly draws moisture into the epidermis, making the complexion look fuller, more youthful, and revitalized.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Barrier Reinforcement:\u003c\/strong\u003e Fortified with five key ceramides to seal in moisture and protect the skin from environmental irritants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothing Pro-Vitamin B5:\u003c\/strong\u003e Contains 5% Panthenol to calm the skin and support the natural repair process of the stratum corneum.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Sticky \"Elegant\" Finish:\u003c\/strong\u003e The reformulated base provides a smooth, silk-like feel upon application, eliminating the tackiness of older formulas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisible Smoothing of Fine Lines:\u003c\/strong\u003e By rehydrating the skin's structural layers, it effectively softens the appearance of dehydration-induced wrinkles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Post-Treatment Recovery:\u003c\/strong\u003e Ideal for soothing and repairing the barrier after high-strength peels or retinoid use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimizes Skincare Routine:\u003c\/strong\u003e Preps the skin for better absorption of subsequent treatments, acting as a high-performance hydration \"primer.\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves Skin Suppleness:\u003c\/strong\u003e Noticeably improves skin elasticity and \"bounce-back\" from the very first application for a polished US look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal Versatility:\u003c\/strong\u003e A fundamental hydration layer that is effective and safe for all US skin profiles, including the most sensitive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRapid Absorption Formula:\u003c\/strong\u003e Sinks in instantly with zero residue, perfect for effortless layering in a busy American morning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSustainably \u0026amp; Ethically Produced:\u003c\/strong\u003e A 100% vegan and cruelty-free formula that meets the highest US clinical standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eHyaluronic Acid Complex (2%) \u0026amp; HA Crosspolymer\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe science of this serum is centered on the \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e complex. HA is a glycosaminoglycan that naturally occurs in the skin's extracellular matrix. In clinical dermatology, the molecular weight of HA is critical for performance. \u003cstrong\u003eHigh-molecular-weight HA\u003c\/strong\u003e stays on the skin's surface, forming a breathable hydration film that locks in moisture. \u003cstrong\u003eMedium-molecular-weight HA\u003c\/strong\u003e penetrates into the middle layers to support a moisture reservoir. \u003cstrong\u003eLow-molecular-weight HA\u003c\/strong\u003e penetrates the deepest to support signaling for natural repair. The addition of an \u003cstrong\u003eHA Crosspolymer\u003c\/strong\u003e ensures a sustained release of hydration over 24 hours, maintaining a \"plumped\" appearance even in dry US environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eFive Key Ceramides (Ceramide NP, AP, AS, NS, EOP)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eCeramides\u003c\/strong\u003e are waxy lipid molecules that constitute approximately 50% of the skin barrier. The science of ceramides involves the \"bricks and mortar\" model of the skin; while skin cells are the bricks, ceramides are the mortar that holds them together. Our reformulated serum includes five distinct ceramides to provide a comprehensive barrier shield. \u003cstrong\u003eCeramide NP\u003c\/strong\u003e provides the primary structural support, while \u003cstrong\u003eAP, AS, NS, and EOP\u003c\/strong\u003e work synergistically to improve skin moisture retention and protect against the environmental particulate matter common in major US cities. By replenishing these lipids, the serum ensures that the hydration provided by the HA is not lost to the atmosphere.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e5% Pro-Vitamin B5 (Panthenol)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003ePro-Vitamin B5\u003c\/strong\u003e, also known as Panthenol, is a highly effective humectant that excels at attracting and binding atmospheric moisture. Beyond simple hydration, Panthenol is scientifically documented for its ability to support the skin's natural healing processes. It acts as a precursor to pantothenic acid, essential for the synthesis of barrier lipids. At a 5% concentration, it provides a synergistic effect with the HA and Ceramides, creating a \"moisture cushion\" that helps to soothe redness and promote a more resilient, healthy-looking complexion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003eHyaluronic Acid 2% + B5 (Reformulated)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat\u003c\/td\u003e\n\u003ctd\u003eWater-Based Aqueous Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Actives\u003c\/td\u003e\n\u003ctd\u003e2% HA Complex, 5 Ceramides, 5% Pro-Vitamin B5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003epH Level\u003c\/td\u003e\n\u003ctd\u003eApproximately 6.50 – 7.50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargets\u003c\/td\u003e\n\u003ctd\u003eDehydration, Plumping, Fine Lines, Barrier Support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuited To\u003c\/td\u003e\n\u003ctd\u003eAll Skin Types (Ideal for Dehydrated or Sensitive Skin)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume\u003c\/td\u003e\n\u003ctd\u003e30mL \/ 60mL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinaryusa.co\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary Hyaluronic Acid 2% + B5 (Reformulated)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo maximize the plumping and barrier-repair results of this next-generation serum, follow these professional application protocols:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Start with a clean face. We recommend the Squalane Cleanser for a lipid-preserving start.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Damp Skin Rule:\u003c\/strong\u003e For best results, apply the serum to \u003cstrong\u003eslightly damp skin\u003c\/strong\u003e. Applying HA to damp skin allows it to pull surface water into the epidermis, significantly enhancing the plumping effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Dispense 2-3 drops into the palms of your hands and press gently onto the entire face and neck.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use twice daily, in both your \u003cstrong\u003emorning (AM)\u003c\/strong\u003e and \u003cstrong\u003eevening (PM)\u003c\/strong\u003e routines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayering:\u003c\/strong\u003e This is a water-based serum and should be applied at the beginning of your routine, after cleansing but before anhydrous (water-free) serums, oils, or heavy creams.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeal:\u003c\/strong\u003e Always follow with a moisturizer like Natural Moisturizing Factors + HA to lock in the actives and provide a final barrier seal.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Patch test before first use. Apply only to unbroken skin as directed.\u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Hyaluronic Acid 2% + B5 is designed for anyone seeking advanced hydration and barrier support:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDehydrated Skin Profiles:\u003c\/strong\u003e Individuals whose skin feels \"tight\" or \"thirsty\" regardless of how much moisturizer they use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompromised Barrier Profiles:\u003c\/strong\u003e Anyone whose skin has become sensitized or reactive due to over-exfoliation or harsh US climates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Aging Starters:\u003c\/strong\u003e Perfect for US consumers in their 20s and 30s looking to maintain skin volume and prevent early fine lines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOily and Combination Skin:\u003c\/strong\u003e Those who need serious clinical hydration but avoid traditional creams because they feel too heavy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-Procedure Recovery:\u003c\/strong\u003e Individuals seeking a gentle, ceramide-rich way to support skin repair after clinical treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll US Skin Profiles:\u003c\/strong\u003e A non-comedogenic, pH-balanced formula that is effective for everything from very oily to very dry skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is the difference between the old and new Hyaluronic Acid 2% + B5?\u003c\/summary\u003e\n\u003cp\u003eThe new reformulated version includes five essential ceramides for added barrier support and features a refined, non-tacky texture for a more elegant skin feel upon application.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy should I apply it to damp skin?\u003c\/summary\u003e\n\u003cp\u003eHyaluronic Acid works by binding to water. Applying it to damp skin ensures it has a source of moisture to draw into the skin layers, leading to a much more dramatic plumping result.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use this with Retinol or Vitamin C?\u003c\/summary\u003e\n\u003cp\u003eAbsolutely. It is one of the most versatile serums in clinical skincare. Applying it before or after actives can help buffer the skin and reduce the potential for irritation from stronger treatments.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it contain real ceramides?\u003c\/summary\u003e\n\u003cp\u003eYes. The reformulated version contains five distinct types of plant-derived ceramides (NP, AP, AS, NS, EOP) to provide comprehensive support for the skin's lipid barrier.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it make my skin look oily?\u003c\/summary\u003e\n\u003cp\u003eNo. It is an aqueous (water-based) serum that contains zero oils or silicones. It sinks in to leave the skin feeling hydrated and soft rather than shiny or greasy.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it if I have oily or acne-prone skin?\u003c\/summary\u003e\n\u003cp\u003eYes! Oily skin is often dehydrated. This oil-free, non-comedogenic serum provides the water your skin needs without adding weight or clogging pores.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it have a scent?\u003c\/summary\u003e\n\u003cp\u003eThe product is 100% fragrance-free and virtually odorless, making it ideal for sensitive skin and clinical routines.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will a 30mL bottle typically last?\u003c\/summary\u003e\n\u003cp\u003eWith twice-daily use (2-3 drops), a bottle typically lasts between 2 and 3 months, providing exceptional clinical value.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for use during pregnancy?\u003c\/summary\u003e\n\u003cp\u003eYes, Hyaluronic Acid, Ceramides, and Pro-Vitamin B5 are naturally occurring substances and are generally considered safe for use during pregnancy. However, we always recommend consulting your US physician.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it protect against the sun?\u003c\/summary\u003e\n\u003cp\u003eNo. It provides hydration but contains no SPF. Since maintaining a healthy barrier is key to skin health, always finish your morning routine with a broad-spectrum US sunscreen.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy does the new formula feel less sticky?\u003c\/summary\u003e\n\u003cp\u003eWe have refined the delivery base to ensure a more \"cosmetically elegant\" finish. The new texture allows for better layering under makeup and other skincare without pilling.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it around my eyes?\u003c\/summary\u003e\n\u003cp\u003eYou can apply it around the orbital bone, but avoid direct contact with the eyes. For specific eye concerns, we recommend The Ordinary Multi-Peptide Eye Serum.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eShould I store it in the fridge?\u003c\/summary\u003e\n\u003cp\u003eWhile not required for stability, some US users find that a cold serum feels extra refreshing on the skin in hot climates or for morning depuffing.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it help with large pores?\u003c\/summary\u003e\n\u003cp\u003eBy plumping the skin with hydration, it can help the skin surface look firmer, which often makes pores appear less prominent and more refined.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it suitable for mature skin?\u003c\/summary\u003e\n\u003cp\u003eYes. Mature skin often suffers from lipid depletion. The combination of HA and Ceramides in this formula is ideal for restoring both volume and barrier resilience.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Skincare Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBuild a high-performance hydration and repair foundation at theordinaryusa.co with these complementary products:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/squalane-cleanser\"\u003eSqualane Cleanser\u003c\/a\u003e — The perfect gentle, lipid-preserving start to your routine.\u003c\/li\u003e\n\u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/niacinamide-10-zinc-1\"\u003eNiacinamide 10% + Zinc 1%\u003c\/a\u003e — Layer with HA for total oil balance and tone correction.\u003c\/li\u003e\n\u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/soothing-barrier-support-serum\"\u003eSoothing \u0026amp; Barrier Support Serum\u003c\/a\u003e — The \"Pink Serum\" for the ultimate barrier recovery duo.\u003c\/li\u003e\n\u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e — Finish your routine with this skin-identical moisturizer seal.\u003c\/li\u003e\n\u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/multi-peptide-lash-brow-serum\"\u003eMulti-Peptide Lash and Brow Serum\u003c\/a\u003e — Complete your high-performance beauty regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinaryusa.co?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n\u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n\u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n\u003cli\u003e🔒 \u003cstrong\u003eSecure checkout — SSL encrypted\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n\u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free products only\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"30ml","offer_id":45198094893135,"sku":null,"price":9.9,"currency_code":"USD","in_stock":true},{"title":"60ml","offer_id":45198094925903,"sku":null,"price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/3355\/2975\/files\/ord-hyaluronic-acid-2pct-B5-30ml-Clr-Acu.webp?v=1778411620"},{"product_id":"uv-filters-spf-45-serum-the-ordinary-usa","title":"UV Filters SPF 45 Serum","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary UV Filters SPF 45 Serum do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary UV Filters SPF 45 Serum is a high-performance, clinically-engineered broad-spectrum sunscreen meticulously designed to provide invisible, high-level defense against both UVA and UVB radiation while simultaneously reinforcing the skin's moisture barrier. In the science of modern clinical dermatology, effective sun protection is no longer just about preventing sunburn; it is about providing a uniform, resilient film that prevents photo-damage, hyperpigmentation, and the degradation of structural proteins like collagen and elastin. This foundational SPF serum functions by utilizing a sophisticated blend of organic chemical filters—including \u003cstrong\u003eHomosalate\u003c\/strong\u003e, \u003cstrong\u003eOctisalate\u003c\/strong\u003e, \u003cstrong\u003eOctocrylene\u003c\/strong\u003e, and \u003cstrong\u003eAvobenzone\u003c\/strong\u003e—delivered in a lightweight, milky emulsion. Unlike traditional, high-viscosity sunscreens that can leave a heavy residue or a persistent white cast, this serum-textured formula ensures an immediate, transparent blend across all skin tones. Furthermore, it is enriched with a \u003cstrong\u003eCeramide Complex\u003c\/strong\u003e, which replenishes the skin's natural lipid reservoir to ensure all-day hydration and protection against environmental drying. The result is a complexion that looks measurably more luminous and healthy, with a resilient defense against the daily grind of solar exposure. Whether you are navigating a high-UV afternoon or seeking a lightweight daily shield that sits invisibly under makeup, this SPF serum provides the scientific foundation for a protected and radiant US appearance. Available for fast US delivery at theordinaryusa.co.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary UV Filters SPF 45 Serum is a US Skincare Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the United States, the skin is subject to a staggering variety of regional environmental pressures and high-intensity solar stressors that can rapidly accelerate the signs of aging and compromise the barrier. For American consumers living in the high-UV regions of the Sun Belt—stretching from Florida across to the intense desert sun of Arizona and Southern California—daily broad-spectrum protection is a non-negotiable medical necessity to prevent solar damage and chronic redness. Conversely, in major US metropolitan hubs like New York City, Chicago, or Seattle, the skin must contend with the combined pressure of UV rays and urban pollution, which together create a high-oxidative environment. The Ordinary UV Filters SPF 45 Serum is a US essential because it provides a \"smart\" biological bridge for these diverse conditions. Its weightless, non-comedogenic format is perfectly suited for the fast-paced American lifestyle, offering a professional-grade clinical shield that integrates seamlessly into daily routines without pilling or leaving an oily sheen. It meets the sophisticated demand in the USA for \"Invisible Sunscreen\" technology that prioritizes molecular transparency and skin health, incorporating barrier-reinforcing lipids to ensure that American users can achieve clinical protection with maximum comfort. Whether you are navigating a smog-heavy morning commute or seeking a reliable shield for a weekend at a US beach or national park, this SPF serum provides the resilient hydration and defense infrastructure needed to keep your skin looking polished and protected in any regional environment, across all 50 states.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary UV Filters SPF 45 Serum\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Broad-Spectrum SPF 45:\u003c\/strong\u003e Specifically engineered to provide reliable defense against UVB (sunburn) and UVA (aging) rays.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvisible Transparent Finish:\u003c\/strong\u003e Guaranteed zero white cast, ensuring a seamless blend on every US skin tone from very light to deep.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeightless Serum-Emulsion:\u003c\/strong\u003e A high-tech milky texture that feels completely invisible and non-greasy once absorbed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide Barrier Reinforcement:\u003c\/strong\u003e Utilizes skin-identical lipids to replenish the moisture reservoir and prevent sun-induced dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrevents Transepidermal Water Loss (TEWL):\u003c\/strong\u003e Creates a breathable protective film that locks in vital moisture for 24 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMakeup-Friendly Technology:\u003c\/strong\u003e Specifically designed to act as a smooth, hydrating base that layers perfectly under daily US cosmetics.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Comedogenic \u0026amp; Breathable:\u003c\/strong\u003e Formulated to provide intensive protection without clogging pores or triggering blemishes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimal Film Formation:\u003c\/strong\u003e Ensures an even, microscopic distribution of filters across the skin for maximum clinical efficacy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTargets Early Signs of Aging:\u003c\/strong\u003e Actively reduces the risk of sun-induced fine lines, wrinkles, and localized dark spots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal for All US Profiles:\u003c\/strong\u003e Safe and effective for sensitive, dry, oily, and combination skin types across the USA.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRapid Absorption Technology:\u003c\/strong\u003e Sinks in instantly with zero residue, making it ideal for the busy American lifestyle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically \u0026amp; Sustainably Produced:\u003c\/strong\u003e A 100% vegan and cruelty-free formula that meets the highest US clinical standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eAdvanced Chemical UV Filter Blend\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe core science of this broad-spectrum defense centers on a sophisticated blend of **Homosalate**, **Octisalate**, **Octocrylene**, and **Avobenzone**. In clinical dermatology, these organic filters work by absorbing high-energy UV radiation and converting it into negligible heat, which is then released from the skin. Unlike mineral filters that sit on top of the skin and reflect light (often causing a white cast), these chemical filters are integrated into a serum base to ensure total transparency. This ensures that the US consumer receives professional-grade protection that is visually undetectable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eSkin-Identical Ceramide Complex\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo address the dehydration often caused by sun exposure, the formula includes a **Ceramide Complex**. The science of Ceramides involves their status as the fundamental \"glue\" that holds skin cells together within the stratum corneum. By replenishing these vital lipids, the serum ensures that the skin's natural moisture barrier is physically reinforced and shielded against environmental stress. For the US consumer, this translates to a complexion that remains hydrated and calm, even in the most moisture-sapping regional climates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eHigh-Efficiency Film-Forming Technology\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe O. Lab team engineered this serum using advanced **Film-Forming Technology**. The science behind this involves a matrix of polymers that ensure the UV filters are distributed in a uniform, microscopic film across the skin's surface. This prevents the formation of \"gaps\" in protection that can occur with traditional thick creams. This ensures that the US consumer achieves a consistent clinical shield, providing a polished and radiant appearance with maximum safety.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003eUV Filters SPF 45 Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSPF Rating\u003c\/td\u003e\n\u003ctd\u003eSPF 45 (Broad Spectrum Protection)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat\u003c\/td\u003e\n\u003ctd\u003eLightweight Serum-Emulsion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBottle Size\u003c\/td\u003e\n\u003ctd\u003e30mL \/ 1.0 fl oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Actives\u003c\/td\u003e\n\u003ctd\u003eHomosalate, Octisalate, Ceramides, Avobenzone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargets\u003c\/td\u003e\n\u003ctd\u003eUV Protection, Hydration, Barrier Support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuited To\u003c\/td\u003e\n\u003ctd\u003eAll Skin Types (Guaranteed Zero White Cast)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinaryusa.co\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary UV Filters SPF 45 Serum\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo maximize the protection and hydration results of this high-performance clinical SPF serum, follow these professional application protocols:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eShake Well:\u003c\/strong\u003e Always shake the bottle before use to ensure the UV filters and ceramides are perfectly distributed within the emulsion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Apply as the \u003cstrong\u003efinal step\u003c\/strong\u003e of your morning (AM) skincare routine, after your moisturizer and before any makeup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmount:\u003c\/strong\u003e Apply a generous amount (approximately two finger-lengths) to the entire face and neck to ensure an even protective film.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbsorption:\u003c\/strong\u003e Massage gently into the skin and allow it to set for 15-20 minutes before heading outdoors or applying US cosmetics.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReapplication:\u003c\/strong\u003e To maintain high-level protection, reapply every two hours during direct sun exposure, or after swimming or perspiring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily Consistency:\u003c\/strong\u003e UV rays are present even on cloudy days and through windows. Use daily across all seasons to maintain long-term skin health.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Patch test before first use. Apply only to unbroken skin as directed. Avoid direct eye contact.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary UV Filters SPF 45 Serum is designed for anyone seeking professional-grade daily protection:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll US Skin Tones:\u003c\/strong\u003e Specifically engineered for those who seek high-level SPF without the \"white mask\" effect of traditional mineral screens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUS Urban Professionals:\u003c\/strong\u003e Individuals exposed to high levels of urban pollution who need a thorough repair and shield step for skin resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMakeup Wearers:\u003c\/strong\u003e Anyone looking for a smooth, weightless, and hydrating base that integrates perfectly with daily US cosmetics.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Lifestyles:\u003c\/strong\u003e Ideal for protecting the skin during outdoor US sports, hiking, or commuting in high-UV regional climates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive Skin Profiles:\u003c\/strong\u003e A fragrance-free, pH-balanced formula that is safe and effective for even the most reactive skin types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Routine Seekers:\u003c\/strong\u003e Anyone looking for a high-performance, single-step solution that provides both SPF and hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does The Ordinary UV Filters SPF 45 Serum do?\u003c\/summary\u003e\n\u003cp\u003eIt provides high broad-spectrum SPF 45 protection in an invisible, serum-textured format that hydrates the skin with Ceramides while defending against UVA\/UVB rays.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill this leave a white cast on deep skin tones?\u003c\/summary\u003e\n\u003cp\u003eNo. Our formula utilizes organic chemical filters that are integrated into a transparent serum base, ensuring an invisible finish on all US skin tones.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs this a moisturizer or a sunscreen?\u003c\/summary\u003e\n\u003cp\u003eIt is a clinical sunscreen with the hydrating benefits of a serum. While it contains Ceramides to support the barrier, we recommend layering it over your moisturizer if you have very dry skin.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow is the \"serum-emulsion\" different from a cream?\u003c\/summary\u003e\n\u003cp\u003eThe serum-emulsion is significantly thinner and lighter, designed to absorb instantly and provide a weightless \"second skin\" feel rather than a heavy, occlusive layer.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use this with Vitamin C?\u003c\/summary\u003e\n\u003cp\u003eYes! In fact, we recommend it. Applying a Vitamin C serum (like Ethylated Ascorbic Acid 15%) under your SPF provides a dual layer of antioxidant and UV defense.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for use during pregnancy?\u003c\/summary\u003e\n\u003cp\u003eYes, the filters and lipids used in this formula are generally considered safe for use during pregnancy. However, we always suggest consulting your US physician.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it make my oily skin look greasy?\u003c\/summary\u003e\n\u003cp\u003eNo. The formula is non-comedogenic and lightweight, providing a healthy, luminous finish that feels comfortable and balanced throughout the day.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will the bottle typically last?\u003c\/summary\u003e\n\u003cp\u003eWith daily use on the face and neck, a 30ml bottle typically lasts between 3 and 4 weeks. We recommend consistent daily application for maximum safety.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is a \"Film-Former\"?\u003c\/summary\u003e\n\u003cp\u003eA film-former is a clinical technology that ensures the SPF creates a continuous, unbroken shield on the skin, preventing gaps in protection.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I apply it under my eyes?\u003c\/summary\u003e\n\u003cp\u003eYes, but ensure you avoid direct contact with the eyes. For specialized ocular protection, we recommend following with your US sunglasses.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it sustainably sourced?\u003c\/summary\u003e\n\u003cp\u003eYes, all components in this formula are sourced through sustainable clinical methods that meet high US and international standards.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it have a clinical scent?\u003c\/summary\u003e\n\u003cp\u003eThe product is 100% fragrance-free. Any faint aroma is the natural result of the high-purity active UV filters and lipids.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it for swimming?\u003c\/summary\u003e\n\u003cp\u003eWhile this SPF provides high protection, it is not specifically rated as \"Water Resistant.\" We recommend reapplying immediately after swimming or heavy perspiring.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhere should I store the serum?\u003c\/summary\u003e\n\u003cp\u003eStore in a cool, dry place away from direct US sunlight. Ensure the cap is tightly closed to maintain the clinical stability of the UV filters.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it help with my dark spots?\u003c\/summary\u003e\n\u003cp\u003eYes. By preventing the UV-induced triggers of melanin production, consistent daily use of this SPF 45 serum is the most important step in managing hyperpigmentation.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Protected Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBuild a high-performance ritual for resilient and safe skin at theordinaryusa.co with these complementary products:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/glucoside-foaming-cleanser\"\u003eGlucoside Foaming Cleanser\u003c\/a\u003e — The perfect gentle first step to remove impurities and prep for your daily routine.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/ethylated-ascorbic-acid-15-solution\"\u003eEthylated Ascorbic Acid 15% Solution\u003c\/a\u003e — Layer under your SPF for the ultimate daily antioxidant defense.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/hyaluronic-acid-2-b5\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e — Provide a plump, multi-depth hydration base before applying your protective serum.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e — Seal your hydration with this foundational skin-identical moisture barrier.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/multi-peptide-eye-serum\"\u003eMulti-Peptide Eye Serum\u003c\/a\u003e — Complete your clinical protection with a rejuvenated and refreshed ocular look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinaryusa.co?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n    \u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n    \u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n    \u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n    \u003cli\u003e🔒 \u003cstrong\u003eSecure checkout — SSL encrypted\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n    \u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free products only\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"60ml","offer_id":45198096957519,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/3355\/2975\/files\/ord-uv-filters-spf-45-serum-usa-60ml.webp?v=1778411665"},{"product_id":"soothing-barrier-support-serum-set-the-ordinary-usa","title":"Soothing \u0026 Barrier Support Serum Set","description":"\u003cdiv class=\"product-description-us\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat does The Ordinary Soothing \u0026amp; Barrier Support Serum Set do?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Soothing \u0026amp; Barrier Support Serum Set is a high-performance, clinical-grade collection meticulously engineered to provide immediate recovery and long-term structural reinforcement for the skin's moisture barrier, presented in a specialized \"on-the-go\" format for the modern, active lifestyle. At the heart of this set is the iconic \"Pink Serum\"—a multi-active solution designed to reduce the visible signs of irritation and provide intensive hydration. In the science of clinical dermatology, the skin barrier (stratum corneum) is the primary line of defense against environmental pollutants, allergens, and moisture loss. When this barrier is compromised, the skin exhibits redness, discomfort, and a \"tight\" feeling of dehydration. This innovative formula utilizes a sophisticated blend of \u003cstrong\u003eVitamin B12\u003c\/strong\u003e, \u003cstrong\u003eCentella Asiatica (Cica)\u003c\/strong\u003e, and \u003cstrong\u003eGallic Acid derivatives\u003c\/strong\u003e to target multiple pathways of inflammation and barrier repair. Vitamin B12 provides the serum's characteristic pink hue while functioning as a potent cofactor in skin cell metabolism, helping to reduce surface redness and soothe the sensation of \"stinging.\" Centella Asiatica, a botanical powerhouse, provides immediate calming effects and supports the skin's natural repair mechanisms. The set includes a custom-designed keychain pouch and exclusive stickers, transforming a high-potency clinical treatment into a portable essential for travel and daily carry. The result is a complexion that looks measurably calmer, more hydrated, and resilient against the daily grind. Whether you are recovering from over-exfoliation or seeking a proactive shield against urban stressors, this set provides the scientific foundation for balanced and radiant US skin. Available for fast US delivery at theordinaryusa.co.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy The Ordinary Soothing \u0026amp; Barrier Support Serum Set is a US Skincare Essential\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eIn the United States, the skin is subject to a staggering variety of regional environmental pressures and high-intensity lifestyle stressors that can lead to rapid barrier depletion. For American consumers living in major metropolitan hubs like New York City, Chicago, or Los Angeles, the daily exposure to urban pollution, smog, and particulate matter leads to \"City Skin\"—characterized by chronic sensitivity and environmental fatigue. Conversely, for those who frequent the high-altitude or arid climates of the American West, low atmospheric humidity and intense UV exposure can strip the skin of its natural lipids, leading to a compromised barrier. The Ordinary Soothing \u0026amp; Barrier Support Serum Set is a US essential because it provides a \"smart\" biological bridge for these diverse conditions in a format designed for travel. Its portable keychain pouch is perfectly suited for the fast-paced American lifestyle, ensuring that high-performance barrier repair is always accessible—whether you are navigating a long-haul transcontinental flight in dry, recycled cabin air or seeking a post-workout recovery step at the gym. It meets the sophisticated demand in the USA for \"Clean Beauty\" that prioritizes molecular transparency and skin health, incorporating soothing actives like Bisabolol and Phytosterols to ensure that American users can achieve clinical results with maximum comfort. This set provides the resilient hydration and repair infrastructure needed to keep your skin looking polished and protected in any regional environment, across all 50 states.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Benefits of The Ordinary Soothing \u0026amp; Barrier Support Serum Set\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmediate Redness Reduction:\u003c\/strong\u003e Specifically engineered to calm the visible appearance of surface irritation and inflammation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Barrier Reinforcement:\u003c\/strong\u003e Signals the skin to maintain its natural defensive layers and prevent moisture loss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Hydration Reservoir:\u003c\/strong\u003e Delivers a deep moisture cushion that keeps the skin supple and plump for hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Active Soothing Pathway:\u003c\/strong\u003e Utilizes Vitamin B12 and Centella Asiatica to target multiple sources of skin discomfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable \"On-the-Go\" Format:\u003c\/strong\u003e Includes a custom keychain pouch to keep your barrier support accessible throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrevents Transepidermal Water Loss (TEWL):\u003c\/strong\u003e Creates a breathable protective film that locks in vital moisture and shields against pollutants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Comedogenic \u0026amp; Oil-Free:\u003c\/strong\u003e A lightweight aqueous serum that provides intensive results without clogging pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimizes Routine Recovery:\u003c\/strong\u003e Acts as the ultimate soothing step after high-strength active serums or over-exfoliation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal for Sensitive Profiles:\u003c\/strong\u003e Safe and effective for all skin types, including the most reactive and sensitive US skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExclusive Customization:\u003c\/strong\u003e Features limited-edition stickers to personalize your clinical skincare experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRapid Absorption Technology:\u003c\/strong\u003e Sinks in instantly with zero residue, making it ideal for layering under makeup or US sunscreen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically \u0026amp; Sustainably Produced:\u003c\/strong\u003e A 100% vegan and cruelty-free formula that meets the highest US clinical standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eKey Ingredients and The Science Behind Them\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eVitamin B12 (Cyanocobalamin)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe core science of the \"Pink Serum\" centers on \u003cstrong\u003eVitamin B12\u003c\/strong\u003e. In clinical dermatology, B12 is recognized for its role in DNA synthesis and cellular repair. When applied topically, it acts as a potent anti-inflammatory agent that inhibits the production of pro-inflammatory cytokines. This reduces the redness and stinging associated with a compromised barrier. The science of B12 ensures that the skin's natural repair cycle is supported at a molecular level, providing the foundation for a more resilient and even-toned complexion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eCentella Asiatica Phytotechnologies\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe formula is further enhanced with \u003cstrong\u003eCentella Asiatica\u003c\/strong\u003e (also known as Tiger Grass). The science of Centella involves its concentration of triterpenoid saponins—specifically asiaticoside, madecassoside, and asiatic acid. These molecules are celebrated for their ability to stimulate collagen production and improve the skin's tensile strength. By incorporating Centella, the serum ensures that the barrier is not just temporarily soothed but physically reinforced against environmental particulate matter common in major US cities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eSugar-Based Hydrators \u0026amp; Gallic Acid Derivatives\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo provide multi-depth hydration, the formula includes a complex of \u003cstrong\u003eSugar-Based Hydrators\u003c\/strong\u003e and Gallic Acid derivatives. The science behind these ingredients involves their status as high-efficiency humectants that bind water to the skin's surface. Gallic Acid specifically functions as a powerful antioxidant that neutralizes free radicals caused by urban pollution and blue light exposure from US digital devices. This ensures that the skin remains hydrated and protected, providing a polished and radiant US appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSpecifications Table\u003c\/strong\u003e\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003eSoothing \u0026amp; Barrier Support Serum Set\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eThe Ordinary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncluded Items\u003c\/td\u003e\n\u003ctd\u003eSerum (30mL), Keychain Pouch, Stickers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Actives\u003c\/td\u003e\n\u003ctd\u003eVitamin B12, Centella Asiatica, Bisabolol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003epH Level\u003c\/td\u003e\n\u003ctd\u003eApproximately 5.00 – 6.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargets\u003c\/td\u003e\n\u003ctd\u003eRedness, Barrier Repair, Sensitivity, Dehydration\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuited To\u003c\/td\u003e\n\u003ctd\u003eAll Skin Types (Ideal for Reactive and Sensitive Skin)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColor\u003c\/td\u003e\n\u003ctd\u003eNaturally Pink (from Vitamin B12)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan \/ Cruelty-Free\u003c\/td\u003e\n\u003ctd\u003eYes \/ Yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Availability\u003c\/td\u003e\n\u003ctd\u003eOfficial US Store — theordinaryusa.co\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to Use The Ordinary Soothing \u0026amp; Barrier Support Serum Set\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eTo maximize the soothing and barrier-repair results of this portable clinical set, follow these professional application protocols:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Start with a clean face. We recommend a gentle, non-stripping cleanse with the Glucoside Foaming Cleanser or Squalane Cleanser.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use twice daily, in both your \u003cstrong\u003emorning (AM)\u003c\/strong\u003e and \u003cstrong\u003eevening (PM)\u003c\/strong\u003e routines. It serves as a fundamental foundational step in your treatment regimen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Dispense 2-3 drops into the palms of your hands. Press the solution gently onto the entire face and neck. Its aqueous consistency ensures immediate absorption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn-the-Go Use:\u003c\/strong\u003e Place the serum bottle inside the keychain pouch and attach it to your bag or keys. Apply a drop to areas of discomfort or \"tightness\" throughout the day as needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSequence:\u003c\/strong\u003e Apply after your water-based serums (like Hyaluronic Acid 2% + B5) and \u003cem\u003ebefore\u003c\/em\u003e heavier creams or oils.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayering:\u003c\/strong\u003e This serum is highly compatible. It is particularly effective for soothing the skin before or after applying high-strength retinoids or direct acids.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Care:\u003c\/strong\u003e In your morning routine, always follow with a broad-spectrum high-SPF US sunscreen to protect your skin from UV-induced barrier damage and redness.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Patch test before first use. Apply only to unbroken skin as directed.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eThe Ordinary Soothing \u0026amp; Barrier Support Serum Set is designed for anyone seeking professional-grade recovery and hydration:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive Skin Profiles:\u003c\/strong\u003e Individuals whose skin easily becomes red, irritated, or \"tight\" when exposed to new products or environmental stressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUS Urban Professionals:\u003c\/strong\u003e Individuals exposed to high levels of urban pollution who need a portable repair step for skin resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrequent Travelers:\u003c\/strong\u003e Those who navigate the dry, moisture-sapping environments of airplanes and varied regional US climates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Lifestyles:\u003c\/strong\u003e Ideal for post-workout recovery or soothing the skin after outdoor US sports and exposure to the elements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOver-Exfoliated Skin:\u003c\/strong\u003e Anyone seeking to repair a barrier that has been compromised by the overuse of direct acids or retinoids.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Routine Seekers:\u003c\/strong\u003e Anyone looking for a single, high-performance treatment that hydrates, soothes, and repairs the barrier simultaneously.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll US Skin Profiles:\u003c\/strong\u003e A non-comedogenic, pH-balanced formula that is safe and effective for everything from very oily to very dry skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does The Ordinary Soothing \u0026amp; Barrier Support Serum Set do?\u003c\/summary\u003e\n\u003cp\u003eIt provides an immediate and lasting soothing boost by utilizing Vitamin B12 and Centella Asiatica to reinforce the skin barrier, reduce visible redness, and provide deep hydration in a portable format.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy is the serum pink?\u003c\/summary\u003e\n\u003cp\u003eThe pink color is completely natural and comes from the high concentration of Vitamin B12 (Cyanocobalamin). No artificial dyes are added; the color is a testament to the clinical potency of the active ingredient.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs this the same as the individual \"Pink Serum\"?\u003c\/summary\u003e\n\u003cp\u003eYes, the serum in this set is the full-size Soothing \u0026amp; Barrier Support Serum. The set adds a custom keychain pouch and stickers for on-the-go convenience.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it stain my skin or clothes?\u003c\/summary\u003e\n\u003cp\u003eNo. The serum is aqueous and designed to absorb completely. Once massaged into the skin, the pink tint disappears and will not transfer to light-colored US fabrics.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use this with Retinol or direct acids?\u003c\/summary\u003e\n\u003cp\u003eAbsolutely. In fact, this serum is the perfect companion for stronger treatments, as it helps maintain skin comfort and supports the barrier during active resurfacing.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is Bisabolol?\u003c\/summary\u003e\n\u003cp\u003eBisabolol is a soothing active derived from chamomile. It is celebrated in clinical dermatology for its ability to calm surface irritation and support the skin's healing process.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it safe for use during pregnancy?\u003c\/summary\u003e\n\u003cp\u003eYes, the vitamins and plant-derived lipids in this formula are generally considered safe for use during pregnancy. However, we always suggest consulting your US physician.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long will a 30mL bottle typically last?\u003c\/summary\u003e\n\u003cp\u003eWith twice-daily use (2-3 drops), a 30mL bottle typically lasts between 2 and 3 months, providing exceptional clinical value.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it have a clinical scent?\u003c\/summary\u003e\n\u003cp\u003eThe product is 100% fragrance-free and virtually odorless, making it ideal for those with sensitive skin and clinical routines.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use it around my eyes?\u003c\/summary\u003e\n\u003cp\u003eYes. Its gentle, non-irritating nature makes it safe for the orbital bone area to help maintain hydration in the delicate eye tissue.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs the keychain pouch waterproof?\u003c\/summary\u003e\n\u003cp\u003eThe pouch is designed to protect your serum from the elements during daily travel, but it is not intended for complete immersion in water.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it sustainably sourced?\u003c\/summary\u003e\n\u003cp\u003eYes, all components used in this formula are sourced through sustainable methods that meet high US clinical standards.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eShould I apply it to wet or dry skin?\u003c\/summary\u003e\n\u003cp\u003eFor the best absorption, apply it to freshly cleansed, dry skin or over the top of your still-damp hydrating toner or essence.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhere should I store the set?\u003c\/summary\u003e\n\u003cp\u003eStore in a cool, dry place away from direct US sunlight. The keychain pouch is ideal for keeping your serum handy in your daily bag.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it help with my redness?\u003c\/summary\u003e\n\u003cp\u003eBy reinforcing the barrier and providing the soothing benefits of Vitamin B12 and Centella, it can help maintain a more balanced and less reactive skin tone over time.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eComplete Your Barrier Care Routine...\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003eBuild a high-performance ritual for resilient and calm skin at theordinaryusa.co with these complementary products:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/glucoside-foaming-cleanser\"\u003eGlucoside Foaming Cleanser\u003c\/a\u003e — The perfect gentle first step for a non-stripping, soothing clean.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/hyaluronic-acid-2-b5\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e — Layer with your Pink Serum for the ultimate hydration and repair duo.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e — Finish your routine with this foundational skin-identical moisturizer seal.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/multi-peptide-lash-brow-serum\"\u003eMulti-Peptide Lash and Brow Serum\u003c\/a\u003e — Complete your high-performance clinical beauty regimen for a refined look.\u003c\/li\u003e\n    \u003cli\u003e👉 \u003ca href=\"https:\/\/theordinaryusa.co\/products\/squalane-cleanser\"\u003eSqualane Cleanser\u003c\/a\u003e — Use as a first cleanse to effectively remove makeup while preserving skin lipids.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWhy Buy From theordinaryusa.co?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n    \u003cli\u003e🌍 \u003cstrong\u003eOfficial US store\u003c\/strong\u003e — serving all 50 states\u003c\/li\u003e\n    \u003cli\u003e🚚 \u003cstrong\u003eFast, tracked delivery\u003c\/strong\u003e across the United States\u003c\/li\u003e\n    \u003cli\u003e✅ \u003cstrong\u003e100% authentic\u003c\/strong\u003e The Ordinary products\u003c\/li\u003e\n    \u003cli\u003e🔒 \u003cstrong\u003eSecure checkout — SSL encrypted\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003e💬 \u003cstrong\u003eDedicated customer support\u003c\/strong\u003e for American customers\u003c\/li\u003e\n    \u003cli\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free products only\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"15ml","offer_id":45198097121359,"sku":null,"price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/3355\/2975\/files\/rdn-soothing-barrier-support-serum-graphic-01.jpg?v=1778411674"}],"url":"https:\/\/theordinaryusa.co\/en-au\/collections\/ceramides.oembed","provider":"The Ordinary","version":"1.0","type":"link"}